Why The Creative Company is Different.
PR, Digital Skills and Congruency across Channels.
The Creative Company is an award-winning public relations, marketing, and web development firm. Our mission is to increase awareness, change the world around us for the better and help non-profits and companies connect with core customers and clients.
Today’s consumer asks more of each of us.
If your story isn’t crystal clear in the first :06 seconds, you will lose opportunities and revenue. Your brand story matters most. We will help you connect and engage across assets from press to web to social to print.
We provide our clients with counsel and program development across the spectrum of marketing, public relations, reputation and crisis management, online/digital strategy, advertising and other communications services.
Clients often engage The Creative Company when the stakes are high: during a brand launch, change in marketing roles, competitive threat or any period of fundamental change or transition. Clients come to us needing communications campaigns built on knowledge, research, and industry insights.
Most of all, clients come to us for our proven ability to communicate effectively and our focus on data-driven results and work that inspires people to act.
Laura Gallagher - President and Founder
laura@thecreativecompany.com
Laura Gallagher is the President of The Creative Company and the author of #180in120 - How to Recharge Your Business in 120 Days. She is the 2019 SBA's Women in Business Champion of the Year. In 2016, she was recognized by the Governor and the State of Wisconsin as a Trailblazer. She returned to school and became a 48 year old scholar in 2017 graduating from the Initiative for a Competitive Inner City program and Babson College's 10KSB. She is very proud of the talent and energy her team brings to every campaign at The Creative Company.
Craig Hadley - Senior Web Developer
craig@thecreativecompany.com
Craig is a business performance specialist concentrating on results that move the needle. By combining his expertise in technology (CSS, WordPress, SEO, Shopify, Woo, email marketing, etc.) with project-tested experience, Craig helps The Creative Company deliver high quality, goal-driven outcomes for retail, B2B, and eCommerce clients. Craig’s past work includes projects in the nonprofit, financial, and online commerce fields, including authoring audit-tested software, which has processed more than 50 million dollars in homebuyer assistance funds for first-time homebuyers in Illinois and Wisconsin.
Sarah Schilling - Senior Account Executive
sarah@thecreativecompany.com
Sarah joins The Creative Company with over a decade of experience bringing people, programs, and projects to fruition. She helps clients achieve a vision together through creative collaboration in a way that maximizes what each person brings to the table. She spent the majority of her cross-cultural career with an international non-profit where she orchestrated the marketing efforts of small initiatives vying for attention nationally and internationally. Her career includes strategic planning, brand development, social media, scriptwriting and executive production for video and podcast, web and app development, event marketing, and fundraising. She received her bachelor’s in Communications from UW-Madison and her master’s in Writing, Literature & Publishing from Emerson College in Boston.
Tyler Grimh - Director of Cinematography
tyler@thecreativecompany.com
Tyler is the Director of Cinematography at The Creative Company. He started doing videos while working in a gym in 2017, just for fun! It wasn't long before he got serious about videography and went to Madison College. During a school project, he met Laura at WED 2018. They hit it off and the rest is history! Tyler's keen eye and appetite for making the best possible product have produced several award-winning documentaries for the firm's clients, including a national gold MarCom Award for Midwest Environmental Advocates in 2019. He served our country as an electrical engineer on the USS Cole from 2004 to 2008 as a member of the U.S. Navy. Tyler continues to work extensively in the fitness industry. He co-owns ALIGN, a wellness company with his wife, Dr. Ana Grimh, which will open in Madison this summer.
Hallie Heuser - Visual Content Artist
hallie@thecreativecompany.com
Hallie has a creative eye and diverse design experience. That along with her passion helping businesses of all sizes achieve their goals make her a great asset on The Creative Company team. With a BFA in Graphic Design from Mississippi State University, a Web Design certificate and Digital Marketing Diploma both from Madison College, she uses her product design, graphic design, website design, and digital marketing skills to look at the whole picture of what businesses need to achieve their goals. Hallie is a creative problem solver who finds unique solutions beyond the norm.
Ben Sefarbi - Public Relations Media Specialist
ben@thecreativecompany.com
Ben has spent more than 10,000 hours in newsrooms in the Midwest, including time at NBC15 in Madison. He received a certificate in Crisis Communication from the Public Relations Society of America and holds the role of helping local businesses and nonprofits prepare for crises. His passion for digital content, helping clients communicate their message to communities, and collaborating with media to cover meaningful local news is precisely what he sought to accomplish after obtaining his Journalism degree at the University of Wisconsin-Madison.
Cassandra Bretl - Public Relations Media Specialist
cassandra@thecreativecompany.com
Cassandra brings her broadcast journalism and crisis communication knowledge to The Creative Company. After spending three years as a multi-media journalist at WREX-TV in Rockford, Illinois, she understands the power of information and how effective storytelling can guide others to respond. Cassandra’s efforts helped bring home a Regional Edward R. Murrow Award for coverage on racial injustice protests. She gained her bachelor’s degree in journalism at the University of Wisconsin-Milwaukee and received a certificate in Crisis Communication from the Public Relations Society of America. She now brings her skills to The Creative Company to help local organizations prepare for crises and help spread their missions to the public in the hopes of building communities up.
Lori Miazga - Chief Financial Officer
accounting@thecreativecompany.com
Lori is the Chief Financial Officer at The Creative Company, where she oversees accounts payable/accounts receivable as well as financial management for the company. Lori has worked in business management and finance for nearly 30 years. She holds a B.S. in economics and finance from the University of Illinois at Urbana-Champaign and earned her MBA in finance at DePaul University.
WHAT OUR CLIENTS SAY
"The Creative Company is a wonderful partner. We will be forever grateful for their guidance, inspiration and support in our marketing and branding campaign."
– Shawna Donaldson, Executive Director
Great Kids Inc.
