Why The Creative Company is Different.


PR, Digital Skills and Congruency across Channels.

At our core is our passion for public relations in all its forms. We know more about building bridges and creating relationships that last than most because that is fundamentally who we are.

The Creative Company, located just 6 blocks from the Wisconsin Capitol building in Madison WI, has been making news happen since our first year in business when we put the nation’s first Budgetel Inn Budgetdome on the cover of Hotel Motel Management and have been doing it ever since. Earned media is 10 times more valuable than paid but that’s not all. We take those editorial skills and make sure the story grows resulting in successful lead generation campaigns, capital campaigns and widespread community support for big ideas. Moreover, we also have in-house design, video and website development skills to help you carry that message throughout all of your channels. There are no silos here as we all pull together to create an experience for your customers that works.

Meet the team.



Laura Gallagher

President and Founder
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"yes, we can!"

Laura Gallagher is a community, local and national business leader serving successful entrepreneurial companies and nonprofit organizations primarily in Wisconsin. In 2016, she was recognized by the Governor as a Trailblazer in Wisconsin. As the founder of The Creative Company, she has lead numerous campaigns for both local and national brands winning many awards including a Gold Award for “Best Ad Agency in Wisconsin” by the readers of Corporate Report Wisconsin. She graduated from Harvard Business School Professor Michael Porter’s Initiative for a Competitive Inner City program.
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Betsy Ezell

Senior Account Executive
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"my inbox is officially empty!"

Betsy is a Senior Account Executive at Creative Company where she leads a number of the agency’s accounts. She works with the agency’s retail, healthcare and nonprofit clients helping them to execute solid marketing plans and to insure their web development projects happen on time and on budget. Betsy has an extensive background in nonprofit and ministry development, specializing in sponsorship, fund development, social media, and email marketing as well as event planning. She is committed to hitting targets and reaching goals as well as making a difference in the world.
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Craig Hadley

Senior Web Developer
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"Hey, try this hot sauce."

Craig is a Designer/Developer specializing in transforming concepts and business objectives into websites and applications using responsive design. Craig combines his expertise in technology (CSS, HTML, JavaScript, WordPress, SEO, T-SQL, email marketing, etc.) with project tested experience delivering high quality, goal driven outcomes. Craig’s past work includes projects in the nonprofit, financial, and online commerce fields including authoring audit-tested software which has processed more than 50 million dollars in homebuyer assistance funds for first time homebuyers in Illinois and Wisconsin.
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Irina Ioffe

Public Relations & Content Director
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"Yes, that is my treadmill."

There is a story inside you, and Irina is fueled by her curiosity to discover it, and use it in your marketing strategy, public relations, and business development. Fully comfortable outside the comfort zone, she’s always looking for new approaches-- “no” is never an answer. A lifelong writer and poet, her writing has been published in numerous books and magazines. Adding beauty to the world, creativity, and an ardent passion for social justice guide her in everything she touches. Her academic background is in Rhetoric & Writing, Journalism & Mass Communication.
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Tracy Kapela

Art Director
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"It's the playlist, not me!"

Tracy is the Art Director at The Creative Company, where she fleshes out ideas and works her creative magic to bring them to life. With a background in logo and apparel design, branding, email marketing, social media graphic design, photography and lifetimes spent in a gym playing basketball, Tracy’s skills (and height!) bring new energy to what The Creative Company offers. She holds a B.S.E. in Health, Human Performance and Recreation and a B.A. in Graphic Design, both from UW–Whitewater.
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Lori Miazga

Chief Financial Officer
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"do you want that on the spreadsheet?"

Lori is the Chief Financial Officer at The Creative Company, where she oversees accounts payable/accounts receivable as well as financial management for the company. Lori has worked in business management and finance for nearly 30 years. She holds a B.S. in economics and finance from the University of Illinois at Urbana-Champaign and earned her MBA in finance at DePaul University.
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Thomas Connolly

Office Manager
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"well, in any event..."

Thomas is the Office Manager at The Creative Company and keeps the ship afloat. His organizational skills and tidiness are next to none. Thomas is a good-natured guy with a great sense of humor, strong willpower and work ethic. His background encompasses everything from weekend radio to interior design to working in a medical device call center. Hailing from MN, Thomas loves to visit his family and share his love for the Vikings with anyone that will listen.
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Madison Eckle

Intern Extraordinaire
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"OK, Mom"

Madison has been the intern at The Creative Company for nearly a year now. Her jobs range from writing social media and doing research, to editing videos in Premiere Pro and making holiday wreaths. When not at work, Madison is a senior at the University of Wisconsin graduating in May with a major in English, minors in entrepreneurship and digital studies. Madison loves puppies, her family and sunny days! She is looking forward to what life post-college has in store for her.
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WHAT OUR CLIENTS SAY

“I didn’t know exactly what it would mean to work with Creative Company. Now I can’t imagine not having them.”


– Patti Segar, Executive Director
End Domestic Abuse Wisconsin