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4 THINGS TO KNOW BEFORE YOU REBRAND

I am hard to please when it comes to this company, and in general, I’m told. I can accept this because I know that literally everything communicates. From the paper that the idea is printed on, to the three-point branded highlighter we hand out at conferences, we need to hit the mark, and so do you. Our rebranding effort started …

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“You Are Just Down Right Rude”

Recently, a WI based business in the senior care market approached The Creative Company after receiving the following one star review on Google: “I found the manager to be very nice and helpful, but a number of her receptionists are just down right rude. So regardless of how nice the manager seems to be, why would I bring my family …

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Meet Irina, our new Public Relations & Content Director!

Creativity is about seeing and making connections between things that are seemingly unrelated. Creative thinking solves problems because it opens up possibilities. The word itself defines its power; to create is to build, to make. Well crafted writing can move people’s emotions, inspire movements, and transform cultures. Then, take the visual; stunning colors, images that poke right into the hippocampus …

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Why I still believe.

I believe. I believe my life is richer and more interesting; not because of how much money I have in my checking account, but because of the people in it who come from all corners of the earth. I believe that education, knowledge and experiences determine the course of a person’s life. I believe these are the best investments we …

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Social Media and PR Intern

We are looking for a connector who has a passion for content marketing, social media and tells a great story. The ideal candidate is someone who is not afraid to jump right in and try. If you are an energetic thinker, self-motivated, inquisitive and confident, with a strong voice and a desire to collaborate, keep reading. The Creative Company was …

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Advocacy Through Social Media

How Your Organization Can Successfully Use Social Media to Advocate Your Cause The right advocacy through social channels can be a powerful strategy for your organization’s success. To help you we have included Laura Gallagher’s presentation on this topic from her talk at United Way’s 2017 ASK AN EXPERT BOARD SERIES TRAINING. Participants learned: See the presentation, and use the …

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Public Relations & Content Marketer Specialist Job Opening

HOURS: This is a full time position. EARLIEST START DATE: February 5, 2017 The Creative Company is a PR and Digital Agency in downtown Madison. The agency began more than 25 years ago and continues to thrive serving many non-profits in the Madison area, several BtoB and BtoC Brands in Madison and a national retailer. Parking is provided at our …

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Business Portrait Do’s & Don’t Bothers

Do you ever look at your website and think the photos are looking a little dated? Or what about your headshot? Everything communicates and probably nothing is more powerful than a picture. Taking the time to get it right is really important. Anyone can snap a photo, but planning for the best outcome is the difference maker. What shots do …

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5 Tips for Expanding into New Markets

Welcome to 2017, a new year filled with new opportunities. The report from the Content Marketing Institute shows that if you are in manufacturing, you are more than likely in a position where you could significantly move the meter simply by showing up for the party. What do I mean by that? In the 2016 Manufacturing Content Marketing Report, we learned …