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FOUR TRENDS TO LEVERAGE 2017

Trust for brands is more elusive than ever. A fundamental shift is happening internally in companies as well as externally with clients and customers. Learn what is driving it and how you can leverage the paradigm shift winning the hearts and minds of your customers. Image courtesy of Edelman Trust Barometer How to encourage active consumption over passive consumption of …

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May Newsletter

It’s time to enjoy the sun and plant new seeds of growth and renewal. Our clients have been doing just that. Take a look at how these positive-change agents are making Dane County a better place. After a public naming campaign, Dane County’s long-awaited day resource center for the homeless now has a name: The Beacon. The name was chosen …

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Summer Internship

At The Creative Company we are casting a wide net and creating a hive of activity with our newest projects and ideas. Starting this summer, we are beginning work on a number of new products revolving around branding, customer relationship management, and a special certificate program. The result of our efforts will help to not only elevate our own brand, …

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Why I Still Believe – #180in120

I believe. I believe my life is richer and more interesting, not because of how much money I have in my checking account, but because of the people in my life who come from all corners of the earth. I believe that education, knowledge and experiences determine the course of a person’s life. I believe these are the best investments we can make, and …

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Choose your partners. Choose your life.

The mindset of the web is that if you build it, they will come. We’ll build the perfect mouse trap, perform the cool tricks, get their attention and they’ll respond. True enough. But what if our model is significantly more intentional for now? Instead, what if we flip it on its head and PURSUE the clients and customers we really …

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APRIL NEWSLETTER

Know of anyone who is looking to be a part of a world class marketing agency? Worried how your business is perceived through Google? Check out our experience with handling one-star situations. Plus, you can enter a campaign to name the new homeless resource center AND be a part of helping a child a world away get an education! See …

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Part II: “YOU ARE JUST DOWN RIGHT RUDE”

(This article is Part II of “YOU ARE JUST DOWN RIGHT RUDE” about how to respond to suspicious reviews.) To recap, recently a WI based business in the senior care market approached The Creative Company after receiving the following one star review on Google: We considered this review suspicious for a variety of reasons. The business has no dedicated receptionists …

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Do you wish you were selling something worth believing in?

Creative Company is Wisconsin’s leading PR and Digital Agency where missional leaders go when they need to build, grow or change their story. Your role will be to grow Creative Company’s market share of both non-profit clients and with companies who are doing more than $10 million a year in sales. You will join a team of creative, smart, ambitious …

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4 THINGS TO KNOW BEFORE YOU REBRAND

I am hard to please when it comes to this company, and in general, I’m told. I can accept this because I know that literally everything communicates. From the paper that the idea is printed on, to the three-point branded highlighter we hand out at conferences, we need to hit the mark, and so do you. Our rebranding effort started …