Impactful Public Relations
Your business is too important to be ignored.
The market is crowded. Don’t get lost in it. Your story is worth sharing.
In the noisy world of media, your message can easily be overlooked. Your competitors seem to always get the spotlight. Your pitches only get one chance to make a first impression. You may not know which media outlets are the best fit, and even if you did, you don’t have time to reach out or follow up. If it feels overwhelming, it should.
The Creative Company knows what it takes to get a fair shot with the media. That’s why, for over three decades, we’ve built thriving relationships with reporters nationwide to help you get the coverage you deserve.
Our suite of PR services will ensure you reach the right media with the right message.
Paid, Owned and Earned Media Placements
Crisis Communications
CUSTOMIZED MEDIA TRAINING
Save time and take back control of your story with a dedicated PR team
Measure Your Success
We provide regular media report cards to measure ROI, identify areas for improvement, demonstrate value to your stakeholders, and benchmark performance against your competitors.
Save Money by Outsourcing
Access a team of experienced professionals without incurring the costs of hiring and training your own in-house PR team.
Get Your News Out on Time
Focus on doing what you do best by investing in our established relationships with the media, our expertise in writing press releases and pitching, and our suite of PR tools.
A Solid Investment
"You’re the best! I really appreciate everything you and The Creative Company did to help Red Caboose’s Grand Opening be such a grand event. The media coverage was among the best I’ve ever seen for a nonprofit grand opening. Trust me, I’ve seen and facilitated my share of these over the years. And the extra time you spent at the event (and afterward) was so helpful. I could tell that this was more than an assignment for you; it was fun, special, and worthwhile. Thanks for treating Red Caboose as a true partner, and not just an account."
Steve Golberg
Capital Campaign Consultant, Red Caboose Child Care Center
Schedule a Discovery Call
BE SEEN
Television news can help you reach a large audience and build brand awareness. When a company appears on TV, consumers are more likely to believe it is legitimate and trustworthy.
BE HEARD
Radio coverage and podcast interviews can help you reach a more targeted audience. Tell your stories in a more personal and engaging way to build relationships with customers.
BE READ
Print publications can help you appear more credible and lead to more in-depth coverage of your products, services, or stories. Take advantage of the space to share a complex message or provide more detailed information.
How We Work
Case Study: Red Caboose Child Care Center in Madison, WI
Red Caboose Child Care Center faced workload challenges when transitioning to its new expanded facility while securing additional funds and planning and promoting its grand opening event.
The Creative Company partnered with Red Caboose over six months to craft a compelling story and position Red Caboose as a childcare industry thought leader. Our collaboration ensured Red Caboose had a voice in meaningful discussions, responded to legislation, informed the local community about its role in the economy, and identified future speaking engagement opportunities. All of which encouraged the community to get involved.
When Do You Need Public Relations?
If you’re building, growing, or changing, you want to communicate with your target audience and build a positive reputation.
Here are a few signs you’d benefit from professional PR services:
- Desire to build brand awareness and reputation
- Launching a new product or service
- Managing a crisis
- Positioning yourself as a thought leader
- Attracting investors, partners, or donors
- Implementing a capital campaign