Public Relations/Messaging


Why should we retain Creative Company?

A lot of agencies say they do public relations. But do they really? Can they provide a report card of client results? How do they measure client success? Can they communicate at your best when it matters the most? At Creative Company, we begin with the end in mind and then determine the narrative needed to get there. Working closely with our clients and the press who we have long standing relationships with, we’re able to move ideas forward consistently throughout a campaign. PR firms like The Creative Company are involved with more than just sending out a press release. We’re often tasked with global communication efforts which include blog post writing, email marketing, social media, user experience on the company or organization website and communication with both internal and external audiences.

Paid, Owned and Earned Media Placements


  • Media relations
  • Writing/Editorial support
  • Community relations
  • Employee/Internal communication
  • Public awareness campaigns
  • Campaign launches
  • Social media content and management
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Press Conferences and Crisis Communications


  • Proactive plans
  • Reactive response
  • Message/Media coaching
  • Crisis Bootcamp
  • Statements for the Press
  • Interview preparation
  • On-camera interview simulation
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Narrative and Message Strategy Development


  • Speech writing
  • Brand positioning
  • Connect-the-thoughts messaging
  • Core values
  • Mission/purpose statements
  • Taglines
  • Maximize story impact for speeches
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A question we get a lot is…

Why Isn’t the Media Paying Attention to My Company?

Because you aren’t paying attention to them. Like all relationships that grow and thrive, you need to nurture those relationships. Media teams have become smaller while the demands have grown. The stronger the relationships and the more you have prepared the reporter over time, the more likely you are to get a fair shot with them. We provide everything they need including photographs and background.

When we’re working on a PR campaign, we’re thinking about how we can work WITH the media to help with THEIR goals and objectives too. Clients are also called on at times to give background information to a reporter and be an expert source, though their name is not published – at least in that story. Creating awareness and an over-arching strategy that pulls people into a story is a skill that few practitioners have mastered.

Television (TV)

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Willy Street North’s Grand Opening


Radio

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Literacy Network on the radio sharing their story

Print

Catholic Charities Madison in the Wisconsin State Journal

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Media Report Cards

Our tools focus on performance in terms of owned, paid, and earned media placements

Overview

  • See the valuations
  • Know the placements
  • Circulations and air times

WHAT OUR CLIENTS SAY


This is excellent work! I want you to know how much I value your expertise. I can’t even describe it in words. Thank you so much for taking care of me and
Catholic Charities.

– Jackson Fonder
President and CEO, Catholic Charities Madison


Contact The Creative Company

case Study
Literacy Network, Madison WI


The strategy for our client built up to a huge Grand Opening celebration at its new literacy center.

But many months ahead of the celebration, our team worked hand-in-hand with Literacy Network to create a buzz around its plan to move into the larger space, behind the goal of being able to help more learners than ever before.

It included the creation of consistent messaging between Literacy Network’s website and social media channels, email marketing, media interviews and public speaking.

And it worked.

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