An Entrepreneurial Mindset


Hello, hello! Well, here we grow again! (Pun intended!) You are the author of your life! What will happen next? What kind of an adventure will you go on? What doors will open? Who will you meet? And what if that changed everything for the better?

These are the kinds of questions I ask myself frequently. Do you remember Let's Make a Deal with Monty Hall or the updated version of the TV game show?


I think we all have the Monty Hall Problem, which is an actual thing, by the way. The Monty Hall Problem goes like this: you are on a game show with three doors, behind one of which is a car and behind the other two are goats. You pick door #1. Monty, who knows what’s behind all three doors, reveals that behind door #2 is a goat. Before showing you what you won, Monty asks if you want to switch doors. Most people say that it doesn’t matter because it is now a 50/50 choice but is that actually true?

Not according to James Madison University mathematics professor Jason Rosenhouse, who has written an entire book on the subject. You can actually double your chances of winning by switching doors when three conditions are met: (1) Monty never opens the door you chose initially; (2) Monty always opens a door concealing a goat; (3) When the first two rules leave Monty with a choice of doors to open (which happens in those cases where your initial choice was correct) he makes his choice at random. “Switching turns a loss into a win and a win into a loss,” says Rosenhouse, “and since my first choice is wrong 2/3rds of the time, I will win that often by switching.”


I wrote about this in my book #180in120 - How to Recharge Your Business in 120 Days. I wrote about the doors we walk through and how sometimes they lead to amazing places and people and other times we get dropped on our heads. But is it a chance? I don't think so.

I was intentional when I walked through the doors at the United Nations two years ago and that lead to me producing this conference. There are some doors you can walk through with some certainty.

100% of the attendees we surveyed last year said they'll be back at WEDWisconsin this year. WEDWisconsin attendees were empowered, supported and celebrated in a day-long adventure of being challenged and growing while also being understood and supported.

90% of start ups fail in the first year. At WED, we're going to talk about what you need to know to be in the top 10%. We're also going to provide ALL leaders an opportunity to expand their influence, grow their ideas and connect with women in business in an empowering and supportive way.

Wisconsin's thought leaders at every stage and every age will be gathering together on Monday, November 19, 2018 in Madison at WEDWisconsin at Monona Terrace to learn, encourage and grow our businesses, communities and lives.

As the founder and owner of The Creative Company and one of 75 women in Wisconsin to be recognized as a trailblazer by the State of Wisconsin, my intention and plan is for you to prosper in every way. Thanks to our sponsors, steering committee, tons of social media love, ticket holders, the city, county and state, we're making history here in Wisconsin and connecting our stories to a global community of women!

Many of the speakers are now on the website but we'll be announcing others as we get closer to November 19th. You can take a quick glance below too and know we have a great day planned for you in every way! Take a day for yourself. You're worth it and we would love to have you join us!



Laura Gallagher
President/CEO of The Creative Company
North American Regional Ambassador for WED

*P.S. All are welcome at the Conference!