Inside This Issue
In this issue of the Digest, we begin by diving into the power of story.
Whether for a brand, an organization or you and I, stories matter. In the episode below, you’ll learn about the importance of narrative to brands and individuals and why you owning your narrative is vital to succeeding at anything. If you’ve never considered writing your own eulogy, you’ll be prompted to do so in this episode. How we want the story to end is important. And, for brands, we touch on reputation management, counter-narratives and living into your values. It’s an important topic and one I hope you’ll really enjoy.
If your organization is event driven, you’ll appreciate the case study from our work with Cedar Lake Ministries. The data analytics that are available now, as well as tools such as lookalike audience on Facebook Business Manager and direct messages through Messenger, are making it even easier to connect.
A good strategy proceeded the client’s 50% jump in sales. Check it out and let us know if we can help your brand towards more success.
The term “Badass” is used in business conversations with some frequency now. Since I was recently given the title, I did a little research and discovered seven rules. You can take the test below to see how you measure up in the badass category.
The Better Business Bureau doesn’t give out these titles lightly so I’ll take it and run with it. I’m grateful for the important work they do in Wisconsin and honored to be among the seven women who were featured in this month’s Spark Magazine.
As June gets under way, we’re gearing up for Women’s Entrepreneurship Day Wisconsin. If you’re from Wisconsin, we would love to have you join us on November 19th, 2018 at the Monona Terrace.
If you’re from another part of the world, go to the global website to find an event near you or consider applying to be a WED Ambassador. It’s my honor and privilege to serve women in this economic empowerment initiative helping to alleviate poverty in 144 countries all over the world, the United States and in Wisconsin.
Thank you for reading and being part of our community. Your story somehow connected with mine or ours along the way and what a difference it has made. Let’s continue to tell stories worth telling, to build brands with great value and to be the change we wish to see in the world.
The Power of Story, Branding and How to Live With Intention
Laura Gallagher is a regular guest on Girl Talk which can be seen weekly on the independent TV station, Channel 57. Tune in to see more stories about small to medium sized businesses or subscribe on their You Tube channel.
Sharing the Spark
In this quarter's issue of the Better Business Bureau Spark magazine, Laura Gallagher is one of 7 Wisconsin women business owners featured.
"You have to step into that fear, because that’s how you make it somewhere else."
The Better Business Bureau of Wisconsin aims to create an ethical, trustworthy marketplace - where buyers and sellers can trust each other. Are you a member? The Creative Company has been long-time members and always encourage our client companies to join as well. The BBB keeps consumers safe, advocate for businesses in Wisconsin, support entrepreneurship and provide scholarships for students.
This month's issue of their magazine features seven women-owned businesses in Wisconsin. Creative Company's Laura Gallagher represented Madison and this region. You can imagine our surprise when we opened the magazine and saw the title - "Author, Ambassador, Business Owner, BADASS". We did a little Googling to find out what the top definition of a Badass is. You may recognize yourself as well.
According to the Urban Dictionary, these are the Unspoken Rules of Being Badass:
"1. First rule of being a badass. A badass does not talk about being a badass. Period.
2. Second rule of being a badass, a badass does not try to be a badass or look tough. A badass simply is a badass.
3. A badass stays true to themselves, always. This means being themselves for themselves, and not being fake to impress others.
4. A badass does not give up. Badasses will always push themselves for the better, no matter how hard it gets.
5. A badass is not a jerk. A badass does not prey on the weak, and shows kindness in return to those who are kind.
6. A badass knows his/her limits. Don't be stupid, you're not Superman, you'll die if you jump off a building.
7. A badass does not make enemies or go looking for fights. They do not fight fights that aren't worth fighting either.
Any breaking of these rules is grounds revoking of the status of being a badass. If this happens, a badass must once again prove they are worthy of being badass by following the rules. A badass can only be determined by the opinions of others."
Read the Full Article
A Case Study
Do you have an event coming up?
Creative Company Client Cedar Lake Ministries is a retreat center in the Midwest. A recent campaign we developed for them grew their event sales by 50%. How did we achieve those results?
Communicate the features and benefits to previous attendees and friends of the organization.
Target a lookalike audience to reach people more likely to give your event a try.
Use strong creative on your social media event page to generate buzz with attendees so they become your biggest advocates and inviters. Key influencers are ambassadors for the brand. Support them by posting content they will want to share.
Need a Dynamic Speaker?
Creative Company Founder and President, Wisconsin Trailblazer, Babson #10KSB Grad and Author Laura Gallagher connects with audiences with her high energy, creative and impactful style.
Whether you’re planning a ticketed event or would like to host Laura to speak to your organization, simply fill out this form.
Keynote Most Requested Topics:
Marketing, Leadership, Women and Entrepreneurship, Vision, Goal Setting (#180in120)
“I’ve seen Laura speak a number of times – at Leader to Leader, Women's Entrepreneurship Day and at DreamBank. One of the things I really appreciate is her commitment to the audience. She has her audience hanging on her every word as she delivers her messages with passion and boldness. Laura wants to give everything she has to help others succeed.”
Diane Hanson, Owner ThinkingInSync and Founder of United Madison
Book Laura to Speak
Women's Entrepreneurship Day Wisconsin
In 2017, The Creative Company produced the first ever Women's Entrepreneurship Day in Wisconsin. It was a success on every front. Three standing ovations, a sold-out conference and stellar results.
400 women became part of a story of economic empowerment, confidence building and community.
of respondents are more likely to seek funding or learn more about an SBA loan
said the resource booths were helpful
of attendees reported feeling more confident as a result of WEDWisconsin
will recommend WEDWisconsin to a friend
were glad they took this day for themselves
reported they will come back next year
We invite you to join us again this year, to spread the word and to continue the good work we began in 2017 here in Wisconsin. Make plans to attend Women's Entrepreneurship Day in Wisconsin. Be part of the global movement celebrating, empowering and supporting women in business to alleviate poverty.
This day is celebrated in 144 countries worldwide, empowering 4 billion unique women on the planet and inspiring 250 million girls living in poverty.
Wisconsin’s thought leaders at every stage and every age will be gathering again on Monday, November 19, 2018 in Madison at Women’s Entrepreneurship Day Wisconsin.
Visit WEDWisconsin.org for more information, sign up for regular updates about the event, and give the WEDWisconsin Facebook pagea like and share with your friends. Sponsorships will sell fast so please let us know if you're interested in being in front of this audience and playing a key role in shaping the future for women in our region.
RSVP to WEDWisconsin
Check out the 2017 Highlight Reel!