image of month May

May Newsletter

It’s time to enjoy the sun and plant new seeds of growth and renewal. Our clients have been doing just that. Take a look at how these positive-change agents are making Dane County a better place.


After a public naming campaign, Dane County’s long-awaited day resource center for the homeless now has a name: The Beacon.

The name was chosen from 400 submissions, and was one of four finalists. Creative Company is agency of record for Catholic Charities of Madison.

The Beacon “is a beautiful and hopeful message,” Jackson Fonder, president of Catholic Charities, which will run the facility, said at a press conference Tuesday afternoon. Continue reading >>

Thank you all for showing up and making it great! From left to right: Dane County Executive, Joe Parisi; Jackson Fonder, United Way CEO, Renee Moe, Findorff President, Dave Beck-Engel, and City of Madison Deputy Mayor Katie Crawley.

The Beacon, which is projected to open Oct. 1, is being developed in the former Greater Madison Chamber of Commerce building, 615 E. Washington Avenue.

helping nonprofits prosper

Have you ever benefitted from a strong mentoring relationship? Many of us have had great role models at some point in our lives. We understand the impact these types of relationships can have, which is why we are proud to announce Creative Company is Big Brothers Big Sisters of Dane County‘s Agency of Record!

Volunteering just a few hours a month with a child can start something amazing.



Willy Street Co-op kicked off the warm weather season by helping people get a jump-start on their edible gardens. Watch Angie Pohlman from the Co-op highlight their urban farming products – local and organic seedlings from West Star Organics and Voss Organics, potting mix, compost, and backyard chicken supplies – available at all three Willy Street Co-op stores. Produced and edited at The Creative Company!

You built your business. They’ll help you grow it.

Goldman Sachs 10,000 Small Businesses is a program for small businesses that links learning to action. Through the program, participants gain skills in key financial ratios, building out opportunities, leadership, market opportunities, process improvement, marketing and forecasting. In addition, participants receive the professional support they need to develop a strategic and customized business growth plan that takes their companies to the next level. Only 20% of applicants are accepted into the program. Laura was part of the national cohort of 150 scholars from the United States and Puerto Rico. All were on full scholarship from Goldman Sachs valued at $50K.

10,000 Small Businesses (10KSB) is guided by an advisory council on which Babson College President Kerry Healey serves, and is co-chaired by Goldman Sachs chairman and CEO Lloyd C. Blankfein; Bloomberg L.P. founder, president, and CEO, and 108th Mayor of the City of New York Michael R. Bloomberg; Berkshire Hathaway chairman and CEO Warren Buffett; and the Initiative for a Competitive Inner City’s Michael Porter. The National Urban League and the U.S. Hispanic Chamber of Commerce also are represented on the council, among other groups.

To find out more, talk to our President and CEO, Laura Gallagher! Last week, Laura became an alumni of Babson College with a Certificate in Entrepreneurship. Program results show that 10,000 Small Businesses graduates consistently grow their revenues and create jobs at rates that outperform the broader economy.

Laura is also a 2016 graduate of the Initiative for a Competitive Inner City program which will be happening again this fall in Milwaukee, Wisconsin.


“I need a headshot for LinkedIn.”

Your headshot has become part of your online business card. That avatar image sets the tone of who you are dozens of times per day. Has the technology or prevailing headshot style changed? Have you changed significantly? Probably time to update your headshot. You want your picture to resemble the best version of your current self, as well as reflect your vision of where you are going.

Need to update your look?  Chat with our photographer to the stars (music stars, that is), Tracy Kapela. Tracy is our Art Director, and she also photographs festivals, such as Bratfest and Lifest, among others. See her portfolio and let us know if you need her magic.

Stay up to date with #180in120.

Why I still believe.

I believe my life is richer and more interesting, not because of how much money I have in my checking account, but because of the people in my life who come from all corners of the earth.


Choose your partners. Choose your life.

What are you trying to catch these days? Does it even want to be caught? Would you be better off pursuing someone or something that will meet you in the middle and help you grow?


Upcoming Events

Live Jazz Music – Betsy Ezell Quartet

Sunny days and sunsets never get old, but nighttime on the Terrace is something truly spectacular. The Terrace After Dark series is your perfect excuse for kicking back, catching some great entertainment and letting your cares float away.

Join The Creative Company’s own, Betsy Ezell and her quartet for swinging jazz standards and soulful originals.

June 2, 2017
5:00pm – 7:00pm

Memorial Union Terrace
800 Langdon St.
Madison, WI 53706


How to Grow and Connect Using Social Media

At this session, Laura & Betsy will guide you through social media best practices for faith based organizations. They’ll show you case studies, an overview of how to organize it all and walk you through how to use advertising on these platforms to reach a broader audience.

June 20, 2017
9:00am – 4:00pm
Blackhawk Church
9620 Brader Way
Middleton, WI 53562

Build Your Brand Using Simplicity, Data and Trust with Laura Gallagher

June 20, 2017
12:00pm – 1:00pm
One North Pinckney
Madison, WI 5370


 The Creative Company is Wisconsin’s leading PR and Digital Agency where missional leaders go when they need to build, grow or change their story. Clients experience a responsive, connected, creative and data centric results-oriented leadership team of marketing professionals who believe one person can change the world.

The Creative Company is certified by the State of Wisconsin as a Woman-Owned Business Enterprise. Laura Gallagher was recognized by the Governor in June of 2016 as a Trailblazer in Wisconsin at the Wisconsin State Capitol. Her book #180in120 – How to Recharge Your Business in 120 Days is available on Amazon and at