Mes Amies Boutique Opens New Stores and Launches Website – A Case Study

Casey Plasch, owner of Mes Amies Boutique, a dress boutique offering a vast selection of classic styles and exceptional, personalized service opened a second store. Not only did she move her boutique across Madison to the new Middleton Center on Hubbard Ave. in Middleton, she opened a brand new Mes Amies location in downtown Naperville, Illinois!


Casey came to us in June looking for a new website to support the new stores, among other agency services. Creative Company built the new site in a very short time frame to meet the specific needs of the Mes Amies customer.

Do you need a new website? Here are three tips:

  1. Invest in high quality photography! Big, beautiful pictures communicate!
  2. Know your customer and make it very clear on the site what you want them to do. Mes Amies Boutique is built around the in-store dress shopping experience, so site visitors will find store location information at least once on every single page of the site.
  3. Include a blog and keep it updated. Adding fresh, new content to your website makes Google very happy, which means potential customers find you online more easily.