So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
The Creative Company Wins Platinum in the 2023 MarCom Awards
In the 2023 international creative competition for marketing and communications professionals, The Creative Company wins a Platinum MarCom Award in the video campaign category. The Creative Company was one of 6,500 entries in 2023, submitting materials from its recruitment video campaign for One City Schools in Madison. The campaign featured creative illustrations, strategic messaging, the production of seven compelling videos, and …
The Advantages of Being Present
Remote, hybrid, or in-person? How often do we see these options now, and if they aren’t available, ask ourselves, “Can I just do that on Zoom?” The problem is that you don’t begin to make the same connections in an online forum as you will in person. It’s one of the reasons I’m encouraging my team to prioritize being present …
Should QR Codes Be Part of Your Video Marketing? Lessons from the Super Bowl
Executive Summary: YouTube users view a whopping 1 billion hours of video each day. Hulu had 48.5 million subscribers as of Q4 2023. This post explores whether incorporating QR codes into video marketing campaigns, as seen in Super Bowl ads, could help you meet your goals. It highlights the resurgence of QR codes, driven by technological advances and shifting consumer …
Case Study: Ascendium Education Group Public Relations Plan
The Challenge Ascendium Education Group’s mission is to make education and training beyond high school a reality for learners from low-income backgrounds. At The Creative Company, we support this goal. In November, the nonprofit philanthropy came to us for direction on effective ways to create additional awareness so that others would join them in their support of 20 nonprofits, most …
7 Nonprofit Marketing Strategies to Unlock the Power of Year-round Giving
Year-end giving is just one piece of the puzzle As a nonprofit professional, you understand that every dollar you raise makes a difference in the lives of those you serve. Year-end giving is undoubtedly a crucial time for nonprofits. While Giving Tuesday has become a breath of fresh air during the holiday consumer frenzy, relying solely on that one day …
Leveraging a Milestone with Public Relations – a Case Study
The Challenge Red Caboose Child Care Center in Madison, WI, doubled down on its values to offer high-quality, affordable child care to all when it outgrew its decades-old building and moved into a new state-of-the-art facility. At the same time, the nonprofit childcare center needed to secure additional funds for construction and operations, promote its grand opening event, and strategize …
See & Be Seen: One City Schools Enrollment Marketing Campaign
The Problem One City Schools in Madison, WI, is pioneering a transformative approach to public education, ensuring students are poised for success from birth through high school graduation. However, even launching an innovative model is challenging in itself. Coupled with the daunting task of promoting enrollment opportunities, it becomes even more complex, especially given the time demands and limited resources …
The Next Era in Search: Unpacking SGE, Google’s Generative AI Search Tool
Diving into SGE – Generative AI in Search Expected to launch in Q1 2024, SGE is the latest evolution in Google’s searching algorithm. Let’s take a peek at what search results look like now compared to what they might be with SGE.Regular Google Search ResultsGoogle AI Search Results Show Before Standard Search-Results: TopGoogle AI Search Results Show Before Standard Search-Results: …
The Savvy Entrepreneur
If you would like to learn more about being in business, women in business, and marketing, Laura Gallagher was a guest on a radio show in the Chicago & Milwaukee suburbs called The Savvy Entrepreneur. The show focuses on women and other under-represented entrepreneurs and features guests every week who share their stories, expertise, and advice for entrepreneurs! Tune in …
Positioning Your Organization As A Thought Leader
Recently, a client of ours was featured in a news story related to their area of expertise. This kind of press can establish your business as a thought leader and increase: Credibility Visibility and brand recognition Lead generation Competitive advantages Media interest For example, with our help, Red Caboose Child Care Center was covered by Madison’s WKOW on the impact …