Logo of NewBridge Madison WI

The Creative Company and NewBridge Continue Communications Partnership

The Creative Company is proud to  announce that we have been selected as Agency of Record for NewBridge. In 2018, four senior centers in Madison merged together. The Creative Company was retained to guide the communications strategy. In 2019, we're continuing the great work that began with this great partner.

The number of seniors is growing and elder care in our country is among the worst of all wealthy nations. According to The Population Reference Bureau report, “Aging in the United States,” the number of Americans ages 65 and older is projected to more than double from 46 million today to over 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24 percent from 15 percent. The need for elder care will continue to grow. Volunteers are always needed at NewBridge too.  If you have a few hours to give now and then, there are many terrific ways to help. Click this link for more information.

NewBridge will be hosting Black Tie Bingo at Maple Bluff Country Club on April 25th. Make sure to save the date. It is a formal event attended by 130 people to play bingo. There are appetizers, a cash bar, $100 cash prize for each game, as well as a silent auction. Participants play 10 games of bingo; door prizes are also given out between each game. Bring some friends to a really fun night out to support this great organization and all that they are doing for the seniors in our area. Plus, Laura Gallagher, President and CEO of The Creative Company will be the Master of Ceremonies at Black Tie Bingo so we'll have some fun, raise a little money and make a great memory while making an impact!

NewBridge’s mission is to empower older adults to access affordable resources to maintain their health, safety, independence and community connection. The Creative Company is excited and honored to continue to work with such a great organization.