It's no secret that most of us are using smartphones more often. And it is also no secret that, in general, e-commerce conversion rates on mobile devices have typically lagged behind desktop rates by 20 - 450%. This is a double whammy, for even trusted online merchants.
The Creative Company worked with Just Coffee Co-Op to address these and other brand issues. Even though Just Coffee's overall conversion rates were above industry averages, they had direct feedback from their committed customers that buying their certified organic coffee online, using a smartphone, was very difficult. A bit wonky, even.
By redesigning Just Coffee's Shopify based website buying experiences, Just Coffee saw a 31% growth in their mobile platform conversion rate in 2018 vs. 2017.
That translates into real dollars now and should continue to provide project ROI well into 2019 and beyond.
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