According to an Edelman report released today, while business saw a 4-point uptick in trust to 62 percent, the pandemic has exposed several areas of deep concern: Half of the people believe business is doing poorly, mediocre, or completely failing at putting people before profits, only 43 percent believe that companies are protecting their employees sufficiently from Covid-19, and 46 percent do not believe business is helping smaller suppliers and business customers stay afloat.
In addition:
- Only 38 percent believe business is doing well or very well at putting people before profits.
- Only 39 percent believe business is doing well or very well at protecting their employees' financial wellbeing and safeguarding their jobs.
- Only 38 percent believe business is doing well or very well at helping their smaller suppliers and business customers stay in business by extending them credit or giving them more time to pay.
How should a responsible organization respond?
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