Public Relations/Messaging
Why retain the Creative Company as our media relations company?
A lot of agencies say they do public relations. But do they really? Can they provide a report card of client results? How do they measure client success? Can they communicate at your best when it matters the most?
At Creative Company, we begin with the end in mind and then determine the narrative needed to get there. Working closely with our clients and the press who we have long standing relationships with, we’re able to move ideas forward consistently throughout a campaign. PR firms like The Creative Company are involved with more than just sending out a press release. We're often tasked with global communication efforts which include blog post writing, email marketing, social media, user experience on the company or organization website and communication with both internal and external audiences.
A question we get a lot is...
Why Isn’t the Media Paying Attention to My Company?
Personalized Media Training
Because you aren’t paying attention to them. Like all relationships that grow and thrive, you need to nurture those relationships. Media teams have become smaller while the demands have grown. The stronger the relationships and the more you have prepared the reporter over time, the more likely you are to get a fair shot with them. We provide everything they need including photographs and background.
When we're working on a PR campaign, we're thinking about how we can work WITH the media to help with THEIR goals and objectives too. Clients are also called on at times to give background information to a reporter and be an expert source, though their name is not published - at least in that story. Creating awareness and an over-arching strategy that pulls people into a story is a skill that few practitioners have mastered.
Organization and business leaders often mistakenly assume that because they know their companies, industries, and products so well, they can handle a media interview. However, even the most confident spokesperson can bomb an interview when they don’t plan properly.
The Creative Company offers customized media training for television, interviews, press conferences, and radio appearances.
A little media training goes a long way. Consider it an investment in your company. You might only get one chance to tell your story- make it count with media training from The Creative Company.
Recently Published Public Relations (PR) Articles
WHAT OUR CLIENTS SAY
– Amy Basken
Director of Programs, Conquering CHD
"The Creative Company saw us through one of our biggest marketing challenges - an organizational name change. They were incredible as they assisted with development and execution of a strategic plan that included multiple different stakeholder groups an accelerated timeline and a few unanticipated speed bumps. Their thoughtful, intelligent, passionate and humorous approach to hard work made the entire experience wonderful. Look forward to working with them, again, soon!"
Contact The Creative Company
Television (TV)
Willy Street North's Grand Opening
Radio
Literacy Network on the radio sharing their story
Catholic Charities Madison in the Wisconsin State Journal
Media Report Cards
Our tools focus on performance in terms of owned, paid, and earned media placements
Overview
case Study Literacy Network, Madison WI
The strategy for our client built up to a huge Grand Opening celebration at its new literacy center.
But many months ahead of the celebration, our team worked hand-in-hand with Literacy Network to create a buzz around its plan to move into the larger space, behind the goal of being able to help more learners than ever before.
It included the creation of consistent messaging between Literacy Network's website and social media channels, email marketing, media interviews and public speaking.
And it worked.
