Why should we retain Creative Company?
A lot of agencies say they do public relations. But do they really? Can they provide a report card of client results? How do they measure client success? Can they communicate at your best when it matters the most?
At Creative Company, we begin with the end in mind and then determine the narrative needed to get there. Working closely with our clients and the press who we have long standing relationships with, we’re able to move ideas forward consistently throughout a campaign. PR firms like The Creative Company are involved with more than just sending out a press release. We’re often tasked with global communication efforts which include blog post writing, email marketing, social media, user experience on the company or organization website and communication with both internal and external audiences.
A question we get a lot is…
Why Isn’t the Media Paying Attention to My Company?
Because you aren’t paying attention to them. Like all relationships that grow and thrive, you need to nurture those relationships. Media teams have become smaller while the demands have grown. The stronger the relationships and the more you have prepared the reporter over time, the more likely you are to get a fair shot with them. We provide everything they need including photographs and background.
When we’re working on a PR campaign, we’re thinking about how we can work WITH the media to help with THEIR goals and objectives too. Clients are also called on at times to give background information to a reporter and be an expert source, though their name is not published – at least in that story. Creating awareness and an over-arching strategy that pulls people into a story is a skill that few practitioners have mastered.
Willy Street North’s Grand Opening
Literacy Network on the radio sharing their story
Catholic Charities Madison in the Wisconsin State Journal
Media Report Cards
Our tools focus on performance in terms of owned, paid, and earned media placements
WHAT OUR CLIENTS SAY
We’ve worked with The Creative Company for years and have definitely gotten our money’s worth! They are on top of things, insightful, flexible, and easy to work with.
– Brendon Smith
Communications Director, Willy Street Co-op
Contact The Creative Company