Insights From Our Team

Curated thoughts and updates from our newsletter

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The Creative Company Announces Promotion of Hallie Heuser to Operations & Client Services Lead

Say Goodbye to Review Gating & Hello to Operational Intelligence

February 2026 Newsletter

Branded graphic from The Creative Company with the headline “How trust shapes judgment before anything happens,” featuring a portrait of a smiling man on a magenta background.

Local Reputation vs. Visibility: How AI Changes Trust in 2026

The Creative Company Earns WBENC Certification

Trust is the Work that Endures

The Creative Company Named a 2025 IC100 Award Winner

Why Staying Human Is the Hardest (and Most Important) Part of Marketing Today

Laura Gallagher to Speak at Wisconsin Technology Council’s Early Stage Symposium

The Creative Company October 2025 Newsletter

October 2025 Newsletter

Boomerang! Look who is back in action!

The Creative Company blog graphic promoting an article on how geofencing advertising helps local businesses turn online ads into measurable in-store visits. Features agency branding and a Madison, Wisconsin marketing expert.

From Clicks to Foot Traffic: How Geofencing Turns Online Ads into Real-World Results

Laura Gallagher to Represent Wisconsin’s Business Community on Capitol Hill at the Goldman Sachs 10,000 Small Businesses Summit in Washington, D.C.

August 2025 Newsletter

Finding Gold in the Small Wins: How Tracking Niche Leads and Small Optimizations Creates Big Opportunities with Google Ads

Making Headlines: A Big Win for a Local Icon

July 2025 Newsletter

June 2025 Newsletter

How Public Relations Boosts Organic Traffic & Impacts SEO

If your brand isn’t clear, your sales message won’t land. Here’s how we make it connect.

11 Top AI Tips for Nonprofits to Save Time & Money

May 2025 Newsletter

Public relations training article promotional graphic featuring a woman smiling outdoors, with the headline “From Nervous to Noteworthy: Media Interview Best Practices” by The Creative Company in Madison, WI.

Media Interview Best Practices

Promotional graphic for a public relations training titled “Handling a PR Crisis in the Digital Age,” hosted in Madison, WI by Ascendium Education Group and Presented by The Creative Company.

Handling a PR Crisis in the Digital Age

Photo and title of the article with ChatGPT Impacts on Local Search, by Craig Hadley, Madison, WI.

“Found You on ChatGPT”

Promotional graphic celebrating six PRSA public relations awards won by The Creative Company in Madison, WI at the 2025 WisCOMsin Awards.

Celebrating Excellence: Six PRSA Awards for The Creative Company!

April 2025 Newsletter

Navigating a Crisis with Public Relations

Creative Company Selected by Executives as One of the Best Firms in Madison

December 2024 Newsletter

Media Training – How Do I Make the Most of Every Interaction

Preparing a Crisis Holding Statement: A Proactive Approach

The Creative Company Wins Gold in the 2024 MarCom Awards

Identifying Stakeholder Groups in Crisis Communication: Understanding Expectations and Experiences

Recruiting Top HR Talent? We Can Help.

Bringing A House Back to Life: The Making of ‘Home Again – A Restoration Story’

The Creative Company Takes Home a Telly Award

From Pitch to Page one: A PR Case Study

Breaking Up is Never Easy – Goodbye Andes Candies (It was us, not you)

Revitalize and Reignite Your Content Strategy: A Guide to Content Republishing

The Creative Company Wins Platinum in the 2023 MarCom Awards

Should QR Codes Be Part of Your Video Marketing in 2025?

The Advantages of Being Present

7 Nonprofit Marketing Strategies to Unlock the Power of Year-round Giving

7 Steps to Plan & Launch a New Product on Social Media

Time to Rise – How to walk through the biggest leadership challenge of your life.

Say Goodbye to Review Gating & Hello to Operational Intelligence

Branded graphic from The Creative Company with the headline “How trust shapes judgment before anything happens,” featuring a portrait of a smiling man on a magenta background.

Local Reputation vs. Visibility: How AI Changes Trust in 2026

Why Staying Human Is the Hardest (and Most Important) Part of Marketing Today

The Creative Company blog graphic promoting an article on how geofencing advertising helps local businesses turn online ads into measurable in-store visits. Features agency branding and a Madison, Wisconsin marketing expert.

From Clicks to Foot Traffic: How Geofencing Turns Online Ads into Real-World Results

Finding Gold in the Small Wins: How Tracking Niche Leads and Small Optimizations Creates Big Opportunities with Google Ads

If your brand isn’t clear, your sales message won’t land. Here’s how we make it connect.

11 Top AI Tips for Nonprofits to Save Time & Money

Photo and title of the article with ChatGPT Impacts on Local Search, by Craig Hadley, Madison, WI.

“Found You on ChatGPT”

Creative Company Selected by Executives as One of the Best Firms in Madison

Bringing A House Back to Life: The Making of ‘Home Again – A Restoration Story’

Breaking Up is Never Easy – Goodbye Andes Candies (It was us, not you)

Revitalize and Reignite Your Content Strategy: A Guide to Content Republishing

7 Steps to Plan & Launch a New Product on Social Media

Say Goodbye to Review Gating & Hello to Operational Intelligence

Branded graphic from The Creative Company with the headline “How trust shapes judgment before anything happens,” featuring a portrait of a smiling man on a magenta background.

Local Reputation vs. Visibility: How AI Changes Trust in 2026

The Creative Company Earns WBENC Certification

Trust is the Work that Endures

The Creative Company Named a 2025 IC100 Award Winner

Why Staying Human Is the Hardest (and Most Important) Part of Marketing Today

Boomerang! Look who is back in action!

Making Headlines: A Big Win for a Local Icon

How Public Relations Boosts Organic Traffic & Impacts SEO

Public relations training article promotional graphic featuring a woman smiling outdoors, with the headline “From Nervous to Noteworthy: Media Interview Best Practices” by The Creative Company in Madison, WI.

Media Interview Best Practices

Promotional graphic for a public relations training titled “Handling a PR Crisis in the Digital Age,” hosted in Madison, WI by Ascendium Education Group and Presented by The Creative Company.

Handling a PR Crisis in the Digital Age

Navigating a Crisis with Public Relations

Media Training – How Do I Make the Most of Every Interaction

Preparing a Crisis Holding Statement: A Proactive Approach

Identifying Stakeholder Groups in Crisis Communication: Understanding Expectations and Experiences

Recruiting Top HR Talent? We Can Help.

Bringing A House Back to Life: The Making of ‘Home Again – A Restoration Story’

From Pitch to Page one: A PR Case Study

The Creative Company Wins Platinum in the 2023 MarCom Awards

Time to Rise – How to walk through the biggest leadership challenge of your life.

Creative Company Selected by Executives as One of the Best Firms in Madison

If your brand isn’t clear, your sales message won’t land. Here’s how we make it connect.

Photo and title of the article with ChatGPT Impacts on Local Search, by Craig Hadley, Madison, WI.

“Found You on ChatGPT”

Promotional graphic celebrating six PRSA public relations awards won by The Creative Company in Madison, WI at the 2025 WisCOMsin Awards.

Celebrating Excellence: Six PRSA Awards for The Creative Company!

Creative Company Selected by Executives as One of the Best Firms in Madison

The Creative Company blog graphic promoting an article on how geofencing advertising helps local businesses turn online ads into measurable in-store visits. Features agency branding and a Madison, Wisconsin marketing expert.

From Clicks to Foot Traffic: How Geofencing Turns Online Ads into Real-World Results

Creative Company Selected by Executives as One of the Best Firms in Madison

The Creative Company Wins Gold in the 2024 MarCom Awards

Recruiting Top HR Talent? We Can Help.

Bringing A House Back to Life: The Making of ‘Home Again – A Restoration Story’

The Creative Company Takes Home a Telly Award

Should QR Codes Be Part of Your Video Marketing in 2025?

Say Goodbye to Review Gating & Hello to Operational Intelligence

Branded graphic from The Creative Company with the headline “How trust shapes judgment before anything happens,” featuring a portrait of a smiling man on a magenta background.

Local Reputation vs. Visibility: How AI Changes Trust in 2026

The Creative Company Earns WBENC Certification

Trust is the Work that Endures

The Creative Company Named a 2025 IC100 Award Winner

Why Staying Human Is the Hardest (and Most Important) Part of Marketing Today

Boomerang! Look who is back in action!

If your brand isn’t clear, your sales message won’t land. Here’s how we make it connect.

11 Top AI Tips for Nonprofits to Save Time & Money

Photo and title of the article with ChatGPT Impacts on Local Search, by Craig Hadley, Madison, WI.

“Found You on ChatGPT”

Identifying Stakeholder Groups in Crisis Communication: Understanding Expectations and Experiences

From Pitch to Page one: A PR Case Study

Breaking Up is Never Easy – Goodbye Andes Candies (It was us, not you)

Should QR Codes Be Part of Your Video Marketing in 2025?

7 Nonprofit Marketing Strategies to Unlock the Power of Year-round Giving

7 Steps to Plan & Launch a New Product on Social Media

The Creative Company blog graphic promoting an article on how geofencing advertising helps local businesses turn online ads into measurable in-store visits. Features agency branding and a Madison, Wisconsin marketing expert.

From Clicks to Foot Traffic: How Geofencing Turns Online Ads into Real-World Results

Creative Company Selected by Executives as One of the Best Firms in Madison

Say Goodbye to Review Gating & Hello to Operational Intelligence

Branded graphic from The Creative Company with the headline “How trust shapes judgment before anything happens,” featuring a portrait of a smiling man on a magenta background.

Local Reputation vs. Visibility: How AI Changes Trust in 2026

Why Staying Human Is the Hardest (and Most Important) Part of Marketing Today

The Creative Company blog graphic promoting an article on how geofencing advertising helps local businesses turn online ads into measurable in-store visits. Features agency branding and a Madison, Wisconsin marketing expert.

From Clicks to Foot Traffic: How Geofencing Turns Online Ads into Real-World Results

Finding Gold in the Small Wins: How Tracking Niche Leads and Small Optimizations Creates Big Opportunities with Google Ads

11 Top AI Tips for Nonprofits to Save Time & Money

Photo and title of the article with ChatGPT Impacts on Local Search, by Craig Hadley, Madison, WI.

“Found You on ChatGPT”

Creative Company Selected by Executives as One of the Best Firms in Madison

Bringing A House Back to Life: The Making of ‘Home Again – A Restoration Story’

Breaking Up is Never Easy – Goodbye Andes Candies (It was us, not you)

Revitalize and Reignite Your Content Strategy: A Guide to Content Republishing

The Creative Company Wins Platinum in the 2023 MarCom Awards

Should QR Codes Be Part of Your Video Marketing in 2025?

7 Nonprofit Marketing Strategies to Unlock the Power of Year-round Giving

7 Steps to Plan & Launch a New Product on Social Media

Say Goodbye to Review Gating & Hello to Operational Intelligence

Branded graphic from The Creative Company with the headline “How trust shapes judgment before anything happens,” featuring a portrait of a smiling man on a magenta background.

Local Reputation vs. Visibility: How AI Changes Trust in 2026

Trust is the Work that Endures

Why Staying Human Is the Hardest (and Most Important) Part of Marketing Today

11 Top AI Tips for Nonprofits to Save Time & Money

Photo and title of the article with ChatGPT Impacts on Local Search, by Craig Hadley, Madison, WI.

“Found You on ChatGPT”

Creative Company Selected by Executives as One of the Best Firms in Madison

Breaking Up is Never Easy – Goodbye Andes Candies (It was us, not you)

Should QR Codes Be Part of Your Video Marketing in 2025?

7 Nonprofit Marketing Strategies to Unlock the Power of Year-round Giving

7 Steps to Plan & Launch a New Product on Social Media

February 2026 Newsletter

Trust is the Work that Endures

The Creative Company Named a 2025 IC100 Award Winner

The Creative Company October 2025 Newsletter

October 2025 Newsletter

Boomerang! Look who is back in action!

The Creative Company blog graphic promoting an article on how geofencing advertising helps local businesses turn online ads into measurable in-store visits. Features agency branding and a Madison, Wisconsin marketing expert.

From Clicks to Foot Traffic: How Geofencing Turns Online Ads into Real-World Results

August 2025 Newsletter

Finding Gold in the Small Wins: How Tracking Niche Leads and Small Optimizations Creates Big Opportunities with Google Ads

Making Headlines: A Big Win for a Local Icon

July 2025 Newsletter

June 2025 Newsletter

11 Top AI Tips for Nonprofits to Save Time & Money

May 2025 Newsletter

Photo and title of the article with ChatGPT Impacts on Local Search, by Craig Hadley, Madison, WI.

“Found You on ChatGPT”

April 2025 Newsletter

December 2024 Newsletter

Say Goodbye to Review Gating & Hello to Operational Intelligence

Branded graphic from The Creative Company with the headline “How trust shapes judgment before anything happens,” featuring a portrait of a smiling man on a magenta background.

Local Reputation vs. Visibility: How AI Changes Trust in 2026

The Creative Company Earns WBENC Certification

Trust is the Work that Endures

The Creative Company Named a 2025 IC100 Award Winner

Why Staying Human Is the Hardest (and Most Important) Part of Marketing Today

The Creative Company blog graphic promoting an article on how geofencing advertising helps local businesses turn online ads into measurable in-store visits. Features agency branding and a Madison, Wisconsin marketing expert.

From Clicks to Foot Traffic: How Geofencing Turns Online Ads into Real-World Results

Finding Gold in the Small Wins: How Tracking Niche Leads and Small Optimizations Creates Big Opportunities with Google Ads

If your brand isn’t clear, your sales message won’t land. Here’s how we make it connect.

11 Top AI Tips for Nonprofits to Save Time & Money

Photo and title of the article with ChatGPT Impacts on Local Search, by Craig Hadley, Madison, WI.

“Found You on ChatGPT”

Creative Company Selected by Executives as One of the Best Firms in Madison

Media Training – How Do I Make the Most of Every Interaction

Identifying Stakeholder Groups in Crisis Communication: Understanding Expectations and Experiences

The Creative Company Takes Home a Telly Award

Breaking Up is Never Easy – Goodbye Andes Candies (It was us, not you)

Revitalize and Reignite Your Content Strategy: A Guide to Content Republishing

The Creative Company Wins Platinum in the 2023 MarCom Awards

Should QR Codes Be Part of Your Video Marketing in 2025?

7 Nonprofit Marketing Strategies to Unlock the Power of Year-round Giving

Trust is the Work that Endures

Laura Gallagher to Represent Wisconsin’s Business Community on Capitol Hill at the Goldman Sachs 10,000 Small Businesses Summit in Washington, D.C.

The Advantages of Being Present

Time to Rise – How to walk through the biggest leadership challenge of your life.

The Creative Company Announces Promotion of Hallie Heuser to Operations & Client Services Lead

The Creative Company Earns WBENC Certification

The Creative Company Named a 2025 IC100 Award Winner

Promotional graphic celebrating six PRSA public relations awards won by The Creative Company in Madison, WI at the 2025 WisCOMsin Awards.

Celebrating Excellence: Six PRSA Awards for The Creative Company!

Creative Company Selected by Executives as One of the Best Firms in Madison

The Creative Company Wins Gold in the 2024 MarCom Awards

The Creative Company Takes Home a Telly Award

The Creative Company Announces Promotion of Hallie Heuser to Operations & Client Services Lead

The Creative Company Earns WBENC Certification

The Creative Company Named a 2025 IC100 Award Winner

Laura Gallagher to Speak at Wisconsin Technology Council’s Early Stage Symposium