Handling a PR Crisis in the Digital Age
The Creative Company Team
Nonprofit Crisis Communications Training
On Wednesday, April 16, Ascendium hosted The Creative Company’s Crisis Communications Workshop, which brought together nonprofit professionals for a free, insightful, and engaging session on effectively handling crises. Hosted at Ascendium’s headquarters in Madison, the event featured expert guidance from The Creative Company team, equipping attendees with crucial strategies to navigate challenging situations.
The workshop focused on how organizations can manage crises in a way that protects their reputation and maintains trust with key stakeholders. Nonprofit leaders left with a profound understanding of the importance of clear and timely communication during times of uncertainty.
Three Crisis Tips to Give Your Organization An Advantage Before Crisis Hits
- Effective Crisis Management Strategies: Attendees learned how to create proactive communication plans, ensuring their organizations are ready to respond quickly and efficiently when a crisis hits.
- Protecting Your Organization’s Reputation: Participants gained insight into safeguarding their organization’s public image through transparent, honest, and empathetic communication.
- Engaging Key Stakeholders: The session highlighted best practices for communicating with different audiences during a crisis, from staff members to community partners.
Over 94% of participants left the workshop feeling more confident in their ability to respond to crises, equipped with practical tools to manage communication during high-pressure situations. Many reflected on the session’s interactive nature, allowing hands-on practice with real-world scenarios. Networking with peers in the nonprofit sector was also valuable, offering additional perspectives on crisis communication challenges and solutions.
Stay tuned for future opportunities with The Creative Company on important PR topics!