How Public Relations Boosts Organic Traffic & Impacts SEO
Ben Sefarbi
Public Relations Media Specialist
…and how The Creative Company makes the hard stuff look effortless
In a digital-first, attention-fragmented world, lead generation isn’t just a marketing buzzword; it’s survival. For our clients at The Creative Company, an innovative public relations strategy has driven everything from website traffic to landing national media and selling out events.
But let’s not sugarcoat it: turning public relations into a real business value machine isn’t easy. Our strategies are replicable, but what time, tools, and expertise are required to execute at a high level? That’s the difference between momentum and mediocrity.
Signs You Need a PR SEO Boost
Example: You’re Struggling to Stay Visible in a Crowded Market: Before the launch of a new mixed-use housing development, public interest came in waves. Our client partnered with us to build consistent visibility and position their team as a trusted leader in affordable housing. Through strategic media outreach, community-driven storytelling, and updated web content, we helped extend the impact of a single ribbon-cutting into sustained brand awareness and engagement.
Success Story:
During the campaign, website traffic to the featured project page increased by 101%, while visits to the broader regional market page rose by 12.5%. These efforts boosted awareness of the housing opportunity and reinforced our client’s leadership across the region, without relying on paid advertising.
Success Story:
We utilize intent-based segmentation, grouping contacts by their readiness to buy based on behavioral signals, and conversion audits to distinguish between genuine interest and actual commitment.
Success Story:
Our media list database and press release distribution process, including platforms like Campaign Monitor and Cision, connected this community staple to outlets they’d have never found on their own.
Our Professional PR-SEO Formula That You Can Use
We’ve developed a lead generation formula that connects public relations directly to business outcomes. You can use this same approach to drive qualified traffic, build trust, and grow your audience. Here’s how it worked for one of our affordable housing clients launching in a new market, and how it might work for you.
✔️ Know Your People
Start by clarifying who you want to reach. We identify top audience segments emotionally and strategically and use that insight to build a custom media list and outreach plan. This step sets the tone for everything that follows.
✔️ Lead with Story
People respond to stories, not spin. Using resonating narratives, we pitch and place coverage where your audience already spends time. These may include a groundbreaking renovation for a senior living community named after community hero Carolyn Mosby, who had passed decades prior. For our client, that meant local and regional stories that built early awareness around the renovated senior living facility and how the property supported those in need.
✔️ Website = Workhorse
Your website should do more than look good. It should work hard. We optimize for both people and search engines, ensuring visitors find what they need quickly and are guided to act. In this case, we focused on a mobile-first experience, highlighting the senior living facility’s features and amenities and Carolyn Mosby’s positive impact in Gary, Indiana.
✔️ Strategic Lead Magnets
Not all freebies drive results. Free resources only work when they’re genuinely helpful. We create guides, downloads, and other gated content designed to solve real problems. No fluff, only use resources that drive value and build trust.
✔️ Smart Social Strategy
Social media should amplify your PR, not compete with it. Align your messaging across platforms so your content works harder. Show your leadership in action and highlight authentic moments with the people you serve. This kind of content continues to drive traffic to your website long after the event is over.
After Awareness: Where the Real Work Begins
Follow-Up Campaigns: For one nonprofit childcare client, we designed and sent a custom follow-up series of email marketing alongside media outreach, which increased their donations over time to support their new facility financially.
Real-Time Reporting: We don’t guess. We test, analyze, and optimize based on actual results, delivered consistently.
Contact us today to learn how we can transform your visibility into value.
Ben Sefarbi
Ben is a seasoned crisis communication and media relations expert with over 10,000 hours of newsroom experience at NBC and CBS affiliates. He holds a Crisis Communication certification from the Public Relations Society of America and specializes in helping businesses and nonprofits develop effective crisis management strategies. With a journalism degree from the University of Wisconsin-Madison, Ben leverages his expertise to provide insights on communication best practices and media strategies, crafting clear, impactful messages. Other Related articles: