May 2025 Newsletter

Laura Gallagher

President and Founder of The Creative Company

Dear Friend,

Winning at PR in 2025 means more than grabbing headlines — it means earning trust, showing up with purpose, and telling stories that truly matter. In this edition, we’re celebrating recent wins, sharing actionable insights from the field, and inviting you into conversations that are shaping the future of communications. Whether you’re navigating a challenge or launching something new, we hope these highlights spark ideas — and remind you that you don’t have to go it alone.

The Creative Company helps companies and nonprofits when they are building, growing, and changing.

Our client companies benefit from:

  • Expertise Without Overhead
  • Faster Results
  • Strategic Perspective
  • Scalability
  • Access to Advanced Tools
  • Accountability and Results
  • Freedom to Focus

Outsourcing allows you and your internal team to stay focused on your core mission, business strategy, and client relationships — while trusted professionals handle the storytelling, visibility, and brand building that fuel your growth.

Want to learn more? Connect with Hallie Heuser to schedule a conversation with the right member of our team. We’d love to explore how we can support your goals and help you stand out from the crowd.

Laura Gallagher

2021 Governor’s Business Plan Winner, 2019 ​SBA Women in Business Champion of the Year, Wisconsin Trailblazer, Author, Speaker

Join The Creative Company at Fundraising Day Wisconsin

The Creative Company has been invited to speak at Fundraising Day Wisconsin 2025, one of the state’s premier events for nonprofit professionals. This year’s conference, themed “United for Impact,” will take place on Tuesday, June 24th at American Family Insurance Headquarters in Madison.

Hosted by the Wisconsin Chapters of the Association of Fundraising Professionals (AFP), this full-day event brings together hundreds of fundraising professionals, nonprofit leaders, and changemakers committed to advancing the field of philanthropy. The conference will highlight the power of collaboration, advocacy, and innovation in driving stronger, more sustainable impact.

Our team will present “Crisis to Confidence: Best Practices for Handling a Crisis Before It Occurs.” We’ll explore how nonprofits can proactively protect their brand, build internal advocates, and communicate effectively when the unexpected happens. This timely, strategic session is designed to help organizations turn potential PR challenges into opportunities for growth and trust-building.

If you’re a nonprofit leader, communicator, or fundraiser, this is a can’t-miss opportunity to learn, connect, and be inspired.

We can’t wait to see you there!