Media Training – How Do I Make the Most of Every Interaction
Laura Gallagher
President and Founder of The Creative Company
Help Your Story Impact the Public Narrative
Whether it’s one-on-one or for a group, media training is a valuable way to help your leadership team gain confidence, navigate difficult questions, and control the narrative. This will protect your reputation and help you to achieve desirable outcomes.
Creative Company works with non-profit organizations and business leadership teams, helping them to be prepared both on camera and off.
What We Cover
- What reporters are looking for when choosing what to cover
- How to prepare your space for an interview
- How to prepare talking points that are quotable and call the audience to take business-building action
- Techniques for driving the desired narrative
- How to maximize news coverage after it goes live
Laura Gallagher
Laura Gallagher is the President of The Creative Company. She is the 2019 SBA Women in Business Champion of the Year, a 2021 Governor’s Business Plan Competition winner, and recognized by the State of Wisconsin and the Governor as a Trailblazer, Laura is a nationally recognized entrepreneur and advocate for women in leadership.
She is the author of Home Again, A Restoration Story and #180in120 Recharge Your Business in 120 Days, and a contributing author to Making a Difference.