Helping Great Kids Thrive
Expertise Delivered
The Challenge
Great Kids Inc., a national nonprofit dedicated to supporting early childhood development and home visitation programs, needed a brand that matched the power of its mission. Despite decades of impact, their identity lacked consistency and emotional resonance across digital and print platforms.
Our Approach
The Creative Company partnered with Great Kids to develop a cohesive, modern, and mission-aligned brand that would reflect the organization’s values and vision—while equipping its team with the tools to communicate more clearly and confidently across audiences. The Creative Company also built a new website and provided additional messaging support for various product launches over the last five years.
The Results of Comprehensive Brand Activation
A Brand That Reflects Their Mission
The new logo and 30-page brand guide gave Great Kids a visual identity as powerful and purpose-driven as their work. With clear design standards and messaging alignment, their brand now communicates trust, consistency, and care, whether it’s seen by donors, partners, or the families they serve.
A Website That Builds Connection and Confidence
Their new website offers a welcoming, professional, and accessible experience that invites users to learn, engage, and take action. It brings their programs to life online—making it easier for early childhood professionals and partners to understand, access, and share their resources.
Materials That Inspire Confidence and Clarity
Every business card, letterhead, and brochure now reflects the credibility of a national thought leader in early childhood development. Great Kids’ team can show up with materials that mirror the excellence of their work.
Digital Tools That Expand Reach
Social media graphics and digital assets for flagship initiatives like RISE and The Effective Home Visitor Series empowered Great Kids to strengthen their online voice, grow awareness, and equip partners with compelling visuals to spread the word.
Content That Tells a Clearer Story
Downloadable one-pagers and program summaries now tell a concise, compelling story about the impact of Great Kids’ work—helping funders, partners, and advocates understand their value quickly and effectively.
A Brand That Lives in the Everyday
From custom-branded water bottles to a curated reading space at trade shows, the brand became part of the lived experience—reinforcing Great Kids’ values not just in pixels and paper, but in the spaces where people learn, gather, and grow.
