Turning Business Evolution into a Cohesive Brand Story
Expertise Delivered
The Challenge
As Recruiting Pro Software expanded beyond recruiting technology into broader business solutions, the company faced a significant brand misalignment. Its name and identity no longer reflected its capabilities or vision—causing confusion among prospects and limiting market growth.
The company needed a complete brand transformation to support its evolution—and to tell a clearer, more compelling story to current and future clients.
Our Approach
We led the renaming process, transitioning Recruiting Pro Software to NaviCu—a name inspired by “navigation” and “custom solutions”—to reflect its strategic role in helping clients find clarity and direction.
We developed:
- A new name, logo, and brand narrative
- Full brand guidelines for internal and external consistency
- Messaging pillars that aligned with NaviCu’s mission, vision, and value proposition
Storytelling Through Video and Design
To bring the brand to life, we created three leadership videos featuring NaviCu’s founder and team, highlighting their expertise and forward-looking strategy.
We also:
- Conducted custom photography
- Designed custom motion graphics and iconography
- Created branded visual assets across channels
Launching a Dynamic Digital Presence
We developed a high-impact, modern website that reflected NaviCu’s updated identity and offerings. Features included:
- Custom process design to explain complex services
Strategic messaging woven throughout the user journey - Mobile-optimized layout and animation for visual engagement
The Results of a Unified Brand, Voice, and Digital Experience Built for Growth
A Unified Brand Ready for Growth
- Clarity: NaviCu’s new name and brand narrative clearly reflect its current value and future ambitions.
- Credibility: Videos and visuals strengthened leadership positioning and client trust.
- Engagement: The new website has become a central touchpoint for business development and client education.
- Momentum: With a confident new brand and messaging strategy, NaviCu was much better positioned to attract ideal clients and partners.
