Branding a New Standard of Luxury Living in Downtown Madison
Expertise Delivered
The Challenge
In a competitive urban market like downtown Madison, first impressions are everything. West Washington Place—a new luxury apartment community near the Kohl Center—needed more than leasing support. They needed a visionary brand that reflected their upscale offering, a digital experience to match, and a launch strategy to attract discerning tenants from day one.
Our Approach
We began by developing a brand for West Washington Place that reflected sophistication, comfort, and prestige.
- Created a refined logo, elegant color palette, and brand guidelines
- Designed interior and exterior signage to reflect the high-end experience
- Applied consistent visual storytelling across all platforms
Creating an Immersive Digital Experience
The website needed to feel as luxurious as the space itself.
- Built a visually striking, user-friendly website with immersive video
- Integrated custom graphics to showcase amenities and floor plans
- Optimized mobile performance for users on the go
Elevating the Property Through Video
Our team produced a suite of high-quality promotional videos:
- Lifestyle videos capturing the downtown Madison experience
- Virtual tours designed for remote leasing
- Resident onboarding content to support community-building
Driving Results Through Digital Advertising
To fill units fast, we implemented a full digital advertising strategy:
- Launched geo-targeted Google Ads campaigns
- Integrated Google Analytics to monitor lead generation and user behavior
- Employed remarketing strategies to stay top-of-mind with prospects
The Results of Positioning a New Standard in Downtown Living
Lead Generation
Google Ads drove qualified traffic to the website resulting in 100% occupancy within the first 3 month of opening.
Brand Visibility
Videos and visuals positioned West Washington Place as a top-tier choice among competitors
Occupancy
Property saw strong leasing momentum post-launch, thanks to strategic digital visibility and luxury-focused storytelling. Fully leased within 60 days of opening.
Targeted Digital Advertising & Analytics
Launched Google Ads campaigns to generate qualified leads, optimized performance through Google Analytics, and implemented remarketing strategies to maintain brand visibility in the competitive downtown Madison rental market.
Ongoing Brand Growth & Market Presence
Continued digital marketing efforts to expand brand recognition, manage advertising campaigns, and position West Washington Place as the premier luxury rental option in downtown Madison.
