Recruiting Top HR Talent? We Can Help.
Laura Gallagher
President and Founder of The Creative Company
New Creative for the Madison Police Department HR Efforts
Finding top candidates for job openings can be difficult, especially in a crowded marketplace. That’s why we were glad when the Madison Police Department contacted us about expanding their reach and narrowing in on their messaging.
We began with messaging, honing in on what would be most appealing to a potential applicant with an eye toward diversity and inclusion and the department’s values. Then collateral, signage, and a recruitment video were created to support the campaign. You can see the video below and the brochure above.
Here are some statistics from AI:
- Attaching a video to an email can increase click-through rates by 200–300%.
- Candidates spend up to 37% more time on career sites with video testimonials, and applications increase by up to 34%.
- Job ads with embedded video can get 800% more engagement.
Video Drives Recruitment Engagement
According to SHRM, companies that incorporate recruitment marketing into their hiring strategy can generate three times more applicant leads than those who don’t — leading to a 100% higher close rate on applicants. Additionally, recent research by Allegis found that running a recruitment marketing campaign can save companies up to 40% on total talent costs. On top of these savings, recruitment marketing boosts the employer’s brand and attracts an estimated 50% more qualified candidates.
If you’re interested in learning more about a recruitment marketing support campaign tied to analytics and based on strategy, please reach out to us today.
Laura Gallagher
Laura Gallagher is the President of The Creative Company. She is the 2019 SBA Women in Business Champion of the Year, a 2021 Governor’s Business Plan Competition winner, and recognized by the State of Wisconsin and the Governor as a Trailblazer, Laura is a nationally recognized entrepreneur and advocate for women in leadership.
She is the author of Home Again, A Restoration Story and #180in120 Recharge Your Business in 120 Days, and a contributing author to Making a Difference.