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August 2025 Newsletter
Laura Gallagher

President and Founder of The Creative Company

Newsletter

Dear Friend,

At The Creative Company, we start every weekly meeting with “wins.” These aren’t just about campaigns that performed well—they’re also the fresh ideas we tried, the lessons we learned, and the small optimizations that made a difference. Over time, those little wins add up to major breakthroughs.

Earlier this year, I read The Gap and The Gain, which reframed how I think about progress. Instead of measuring ourselves against the “gap” between where we are and some distant ideal, we measure the “gain”—the progress we’ve already made. It’s a mindset shift that keeps momentum high and energy focused on what’s working.

This month, we’re celebrating the power of those gains. You’ll see how small adjustments in Google Ads uncovered surprising returns, how a community icon’s milestone made front-page news, and how authentic storytelling amplified a nonprofit’s mission. We’ll also take you inside Forward Fest, where creators and entrepreneurs left inspired and equipped to grow.

What gain can you build on today?

Laura Gallagher

2021 Governor’s Business Plan Winner, 2019 ​SBA Women in Business Champion of the Year, Wisconsin Trailblazer, Author, Speaker

Telling Human Stories
When a nationally recognized philanthropic leader in postsecondary education, Ascendium, wanted to amplify its mission, we delivered. With more than $100 million in gifts fueling programs that expand opportunity nationwide, their influence in the education sector is profound. Through a strategic PR approach rooted in authenticity and human-centered storytelling, we helped increase media placements and elevate public recognition, ensuring their work reached and inspired even more people. See how impactful storytelling makes all the difference.

A special thank you to Brett Lindquist, VP of Communications and Community Engagement, for taking the time to share his thoughts. We hope it shines a light not only on the work we do but on the unique contribution Ascendium is making to the world.

Success Story
Innovative Creators:
Highlights & Takeaways from Forward Fest
At Forward Fest, The Creative Company’s sold-out session brought Madison’s entrepreneurial community together for a high-energy hour of strategies, tools, and connections. Our focus was clear: to inspire, equip, and connect creators who are ready to grow.

Key Insights We Shared:

  1. Entrepreneurship is evolving: AI, digital transformation, and purpose-driven brands are redefining the playing field. The future belongs to those who combine innovation with intention.
  2. Storytelling builds brands: Your story isn’t just marketing; it’s the foundation of trust, connection, and loyalty.
  3. Creativity drives growth: From rethinking your business model to finding unexpected collaborations, fresh ideas are the fuel for sustainable success.
  4. Scale smart, not fast: Build simple, repeatable systems, leverage PR to amplify your voice, and tap into partnerships that open new doors.
  5. Small steps matter: One bold move in the next 30 days can set the stage for your next big win.

Forward Fest reminded us: when entrepreneurs come together, creativity compounds.

What’s your next bold move?
More Articles from our Newsletter

Finding Gold in the Small Wins: How Tracking Niche Leads and Small Optimizations Creates Big Opportunities with Google Ads

Making Headlines: A Big Win for a Local Icon

Finding Gold in the Small Wins: How Tracking Niche Leads and Small Optimizations Creates Big Opportunities with Google Ads

Making Headlines: A Big Win for a Local Icon