Crisis
Communications
Your reputation is your most valuable asset. We help companies that don’t want to leave it to chance.
When something bad happens, clear and strategic communication is critical.
The best time to prepare for a crisis is before it happens.
Without a strategic response, misinformation spreads quickly, trust erodes, and your brand’s reputation suffers. With our expert guidance, you’ll control the narrative, communicate clearly, and emerge stronger.
At The Creative Company, our team is trained to lead in high-stakes moments. Three of our team members are certified in crisis communications by the Public Relations Society of America (PRSA) and have received advanced training from the Logos Institute for Crisis Management and Executive Leadership—one of the nation’s top authorities in crisis response strategy.
The Creative Company helps businesses and organizations navigate critical moments with proactive crisis communication plans, media strategy, and messaging that protects trust and credibility. Many organizations don’t realize they are unprepared until it’s too late. Without a crisis plan, reactive decisions can escalate the situation. We help you build a proactive strategy so you can respond with confidence, protect your brand, and preserve trust when it matters most.
Clients choose the certified pros at The Creative Company for planning, training, and high stakes communications.
Media Training
Facing the press can be intimidating, especially during a crisis. Our media training prepares you and your team to communicate confidently and effectively, ensuring that your message is clear, consistent, and aligned with your organization’s values.
Planning is Paramount
A strong crisis plan is the foundation of a successful response. We help you develop a proactive communication strategy, so you’re ready to act quickly and decisively when challenges arise.
When Stakes are Highest
Every moment matters in a crisis. We provide expert guidance to help you manage the situation, control the narrative, and protect your brand’s reputation when stakes are at their highest.
Your Team Deserves to Feel Prepared
Eliminate the Uncertainty That Fuels Crisis
We understand how overwhelming a crisis can feel. Without a plan, uncertainty can lead to missteps, confusion, and damage to your brand’s reputation. We help you establish a clear strategy so you can respond with confidence and control.
Cost-Effective Preperaton for When The Stakes Are High
A crisis can feel isolating, but you don’t have to navigate it alone. With decades of experience, we guide you through high-pressure situations, ensuring your brand emerges stronger on the other side.
Trust Takes Years to Build—And Seconds to Lose
A crisis can shake customer and stakeholder confidence. Without a clear communication plan, misinformation and speculation can take over. We help you protect your reputation and maintain the trust you’ve worked hard to earn.
Remember Silence Isn’t an Option
When facing a crisis, saying nothing can be just as damaging as saying the wrong thing. We help you develop a proactive response that provides reassurance, prevents speculation, and shows leadership in tough situations.
Crisis Planning
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Here are a few signs it might be time to bring in strategic communications experts:
- Sensing something isn’t right
- Getting reports that don’t make sense
- Seeing your competitors grab the prime spreaking engagements
- Desire to build brand awareness and reputation
- Launching a new product or service
- Managing a crisis
- Positioning yourself as a thought leader
- Attracting investors, partners, or donors
- Implementing a capital campaign
We serve mission-driven organizations and businesses in Madison, Wisconsin—and across the country.