View Post

2020 Vision

Where were you one year ago? Have you had a chance to take inventory yet? In what ways have you grown personally? How has your business or organization changed? What lessons were learned? Do you feel as though you spent your time wisely and were you the kind of person you want to be in the world? It’s wise to …

View Post

Jodi Lyon-Grams Brings More Than 20 Years of Experience to The Creative Company

The Creative Company welcomes Producer and Publicist Jodi Lyon-Grams to the team. As a former TV news correspondent and producer, Jodi’s work has been on Lifetime, Big Ten Network and numerous PBS affiliates across the country. She has specialized in medical news and health & wellness content as well as travel stories for broadcast and web. Effective media pitching is …

View Post

Home Sweet “Home”

Trade Show Booth Design How can you turn a standard 8’x10′ booth into an inviting and engaging space? Create a virtual “home”, of course! Art Director, Tracy Brooks, designed a fun, interactive, “talk of the show” booth for Great Kids, Inc. with this virtual living room to interact with conference attendees at the Prevent Child Abuse America Conference/Healthy Families America in Milwaukee, September 16th-18th and the ZERO …

View Post

Reflections, Milestones and Markers: Our October Newsletter

Dear Friends of The Creative Company, We’re already in the fourth quarter of the last year of this decade. I’m also celebrating my 52nd year around the sun today, October 16th. Important days like birthdays and holidays provide milestones and markers for all of us. Do we like the story we’re living? Would we change anything? Are our values and our stories …

View Post

Increase the Quality of Your Leads with Customer Profiles & Buyer Personas

In last month’s newsletter, we looked at methods to integrate core brand messages with the core keywords that drive your website’s organic traffic. Now that your brand messaging is spot on across all your channels, how could you benefit by combining that work with the data from an ideal customer profile or buyer persona? Technically, an ideal customer profile and …

View Post

Public Relations and Social Media Practitioner

The Creative Company, a leading PR & Digital Agency with a 30-year track record of success, is seeking a Public Relations and Social Media Practitioner to join our firm. This is a temporary position for four months (November 1st, 2019 through March 1st, 2020) that could work into a permanent position. The Role:   Skills: Plus Ones: Characteristics We Look …

View Post

THE POWER OF VIDEO PRODUCTION

Midwest Environmental Advocates (MEA), a non-profit environmental law center in Madison, Wisconsin is celebrating its 20th Anniversary. MEA hired the Creative Company to produce a video celebrating this milestone. The goal of the video was to show the heart and soul of MEA and its mission, which is to protect water, air, land, and government for this generation and the …

View Post

Media Training: Make it Count with The Creative Company

Scenario: Congratulations! You have just landed an interview with a local TV station or newspaper. Now what? With media outlets’ 24-hour news cycles, getting your message broadcast—and received—the way you want can be tricky. Organization and business leaders often mistakenly assume that because they know their companies, industries, and products so well, they can handle a media interview. However, even …

View Post

Tighter Communications: Is Brand Messaging and SEO Mutually Exclusive?

Back in the day, brand messaging, public relations, and search engine optimization (SEO), were very separate marketing tactics. Almost “silos” in yesterday’s corporate speak. Brand messaging and public relations are not recent inventions. Kings and queens wanted to extend their lineage through time (watch any episode of The Crown or Game of Thrones). Positive public messages and images are tactics …