So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
Home Sweet “Home”
Trade Show Booth Design How can you turn a standard 8’x10′ booth into an inviting and engaging space? Create a virtual “home”, of course! Art Director, Tracy Brooks, designed a fun, interactive, “talk of the show” booth for Great Kids, Inc. with this virtual living room to interact with conference attendees at the Prevent Child Abuse America Conference/Healthy Families America in Milwaukee, September 16th-18th and the ZERO …
Reflections, Milestones and Markers: Our October Newsletter
Dear Friends of The Creative Company, We’re already in the fourth quarter of the last year of this decade. I’m also celebrating my 52nd year around the sun today, October 16th. Important days like birthdays and holidays provide milestones and markers for all of us. Do we like the story we’re living? Would we change anything? Are our values and our stories …
Increases the Quality of Your Leads with Customer Profiles & Buyer Personas
In last month’s newsletter, we looked at methods to integrate core brand messages with the core keywords that drive your website’s organic traffic. Now that your brand messaging is spot on across all your channels, how could you benefit by combining that work with the data from an ideal customer profile or buyer persona? Technically, an ideal customer profile and …
Public Relations and Social Media Practitioner
The Creative Company, a leading PR & Digital Agency with a 30-year track record of success, is seeking a Public Relations and Social Media Practitioner to join our firm. This is a temporary position for four months (November 1st, 2019 through March 1st, 2020) that could work into a permanent position. The Role: Skills: Plus Ones: Characteristics We Look …
THE POWER OF VIDEO PRODUCTION
Midwest Environmental Advocates (MEA), a non-profit environmental law center in Madison, Wisconsin is celebrating its 20th Anniversary. MEA hired the Creative Company to produce a video celebrating this milestone. The goal of the video was to show the heart and soul of MEA and its mission, which is to protect water, air, land, and government for this generation and the …
Media Training: Make it Count with The Creative Company
Scenario: Congratulations! You have just landed an interview with a local TV station or newspaper. Now what? With media outlets’ 24-hour news cycles, getting your message broadcast—and received—the way you want can be tricky. Organization and business leaders often mistakenly assume that because they know their companies, industries, and products so well, they can handle a media interview. However, even …
6 Seconds to Sell the Story, Tighter Communications, and Using Video to Mark a Milestone: Our September Newsletter
Dear Friends of The Creative Company, Creating a compelling narrative and communicating well and often, these are all things that brands must do in the age of speed. Research shows that you only have six seconds to capture someone’s attention on a website. Too much noise and you’ll lose them at “hello”. Your messaging must be crystal clear. We’ll show …
Tighter Communications: Is Brand Messaging and SEO Mutually Exclusive?
Back in the day, brand messaging, public relations, and search engine optimization (SEO), were very separate marketing tactics. Almost “silos” in yesterday’s corporate speak. Brand messaging and public relations are not recent inventions. Kings and queens wanted to extend their lineage through time (watch any episode of The Crown or Game of Thrones). Positive public messages and images are tactics …
PR/Social Media/Producer – Part-Time/Temporary
THE ROLE: Public Relations, Social Media, Producer The Creative Company has a temporary part-time position open for a public relations practitioner. YOU WILL: YOUR SKILLS: HOURS: 25 to 32 Hours/Week. This is a temporary position beginning late October/November through March 10th, 2019. EARLIEST START DATE: October 15, 2019 Apply by sending a cover letter and resume to careers@thecreativecompany.com
Social Media & Public Relations Intern
Description: THE ROLE: The Creative Company is looking for a #connector who has a passion for content marketing, social media, and a great story. This is a two-semester internship for undergrad, recent grads or grad students. Candidates must be creative, be active on social media, and have a strong desire to learn about social media and public relations with a …