So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
The Time Is Now: Our December 2019 Newsletter
Dear Friends of The Creative Company, As I write to you today, I find myself feeling a great deal of gratitude. I’m thankful for the lessons, the setbacks, the opportunities, and the ways we contributed positively to the world around us in 2019. Our clients have many things in common, including a heart for giving back to the community. We are …
The Creative Company Wins International Video Award
The Creative Company won a Gold MarCom Award in the category of Nonprofit Video Production. The MarCom Awards are an international competition that honor excellence in the fields of marketing and communication. Each year, about 6,000 entries are submitted from dozens of countries around the globe. Madison Lee, a publicist and producer at The Creative Company, produced the winning video …
2020 Vision
Where were you one year ago? Have you had a chance to take inventory yet? In what ways have you grown personally? How has your business or organization changed? What lessons were learned? Do you feel as though you spent your time wisely and were you the kind of person you want to be in the world? It’s wise to …
Jodi Lyon-Grams Brings More Than 20 Years of Experience to The Creative Company
The Creative Company welcomes Producer and Publicist Jodi Lyon-Grams to the team. As a former TV news correspondent and producer, Jodi’s work has been on Lifetime, Big Ten Network and numerous PBS affiliates across the country. She has specialized in medical news and health & wellness content as well as travel stories for broadcast and web. Effective media pitching is …
Home Sweet “Home”
Trade Show Booth Design How can you turn a standard 8’x10′ booth into an inviting and engaging space? Create a virtual “home”, of course! Art Director, Tracy Brooks, designed a fun, interactive, “talk of the show” booth for Great Kids, Inc. with this virtual living room to interact with conference attendees at the Prevent Child Abuse America Conference/Healthy Families America in Milwaukee, September 16th-18th and the ZERO …
Reflections, Milestones and Markers: Our October Newsletter
Dear Friends of The Creative Company, We’re already in the fourth quarter of the last year of this decade. I’m also celebrating my 52nd year around the sun today, October 16th. Important days like birthdays and holidays provide milestones and markers for all of us. Do we like the story we’re living? Would we change anything? Are our values and our stories …
Increase the Quality of Your Leads with Customer Profiles & Buyer Personas
In last month’s newsletter, we looked at methods to integrate core brand messages with the core keywords that drive your website’s organic traffic. Now that your brand messaging is spot on across all your channels, how could you benefit by combining that work with the data from an ideal customer profile or buyer persona? Technically, an ideal customer profile and …
Public Relations and Social Media Practitioner
The Creative Company, a leading PR & Digital Agency with a 30-year track record of success, is seeking a Public Relations and Social Media Practitioner to join our firm. This is a temporary position for four months (November 1st, 2019 through March 1st, 2020) that could work into a permanent position. The Role: Skills: Plus Ones: Characteristics We Look …
THE POWER OF VIDEO PRODUCTION
Midwest Environmental Advocates (MEA), a non-profit environmental law center in Madison, Wisconsin is celebrating its 20th Anniversary. MEA hired the Creative Company to produce a video celebrating this milestone. The goal of the video was to show the heart and soul of MEA and its mission, which is to protect water, air, land, and government for this generation and the …
Media Training: Make it Count with The Creative Company
Scenario: Congratulations! You have just landed an interview with a local TV station or newspaper. Now what? With media outlets’ 24-hour news cycles, getting your message broadcast—and received—the way you want can be tricky. Organization and business leaders often mistakenly assume that because they know their companies, industries, and products so well, they can handle a media interview. However, even …