So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
Will My Business Have to Pay Google for a Listing?
The main source of organic traffic for local businesses is often Google, which holds 85% of the search engine market share in the US. Google My Business (GMB) recently surveyed some local businesses asking if they would be willing to pay a monthly fee in exchange for “extra” listing services such as: What is Google My Business (GMB)? Google says …
Is Your Business Ready for a Crisis?
If a crisis happened at your company or organization in the next hour, would you be ready? Would all staff know what to do first? If you aren’t prepared for the worst, the media can quickly turn your small crisis into a public relations nightmare. But, this doesn’t have to be the case. Here is an example of a situation …
Are You Maximizing “Sweeps” Opportunities?
If the term “sweeps” sounds a little foreign or conjures up an image of brooms in action when cleaning, I’m here to shed some light on the subject. For starters, Sweeps is a term that could mean more money for you and your organization. As a former TV News Producer, when I hear the word “sweeps”, I still get a little anxious. Sweeps happen four …
The Creative Company Produces HR Staff Recruitment Video for Willy Street Co-op
The Creative Company recently worked with Willy Street Co-op to produce a staff recruitment video for its HR department. One of the biggest requests from the co-op: show “the magic” of working at the co-op. The Creative Company was able to successfully execute our client’s vision with a high-quality video, at a reasonable price, with a very quick turnaround. See …
How to Put Your Small Business in the Top 10% of Businesses in the US
Growing up, three of my Uncles owned businesses in the town five miles down the road. If you wanted a burger, to fill up with gas or to get groceries, you were doing business with one of my dad’s brothers because they owned one of the restaurants, the service station and the grocery store in Apple River, Illinois. Two of …
Gallagher to be recognized as SBA’s Women in Business Champion of the Year
April 9, 2019 (Madison, WI) –The U.S. Small Business Administration will honor Laura Gallagher during National Small Business Week May 5-11 at a ceremony in Waukesha, Wisconsin on May 10th . Gallagher is the Wisconsin Women in Business Champion of the Year. Laura Gallagher is President and CEO of The Creative Company, Inc. a PR and Digital Agency she founded 30 years …
March 2019 Newsletter
Dear Friends, An energy drain is when you have expectations of people who aren’t up for the job at hand and you end up carrying the load. An energy boost is when you surround yourself with people who are invested, who care and who are also on a similar mission. My mission is to use my energy, creativity, gifts and …
When a Woman Had No Name—In Celebration of International Women’s Day
This is a picture of my Grandma Gallagher’s cookbook. Notice how women signed their names next to the recipes. Some didn’t even have a name. Some were only known by their husband’s names. It’s important to note on International Women’s Day that just two generations ago, when I was a toddler, women couldn’t start a business or get a bank …
The Creative Company and NewBridge Continue Communications Partnership
The Creative Company is proud to announce that we have been selected as Agency of Record for NewBridge. In 2018, four senior centers in Madison merged together. The Creative Company was retained to guide the communications strategy. In 2019, we’re continuing the great work that began with this great partner. The number of seniors is growing and elder care in our country …
February Newsletter: PR & The Power of Story
Dear Friends, In this month’s newsletter, our focus moves towards public relations and crisis communications. We’re also welcoming Madison Lee to our team at the agency and you can read more about her background, including her career as a news producer, in this month’s issue. She also shares interesting and timely tips for your company or organization in Getting …