So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
Creative Company Newsletter: 3 Digital Assets Every Company Needs
3 Digital Assets Every Company Needs Does your company have the basics covered when it comes to the digital world we live in? Lights, Camera, Action! Show, Don’t tell. How often are you asked for a headshot? Have you noticed that more companies have welcome videos on their home pages? Our fast-paced digital world means that people will watch and see before …
CRACKING THE BRAND CODE: PART 3
CRACKING THE BRAND CODE: PART 3 Can a BRAND have an Identity crisis? Absolutely! Just as the terms BRAND and LOGO are often confused, the expression “IDENTITY System” can also be mistaken for the LOGO. The Brand Identity, however, has a very different job from the LOGO but relies on its help as a key player. Sometimes referred to as the “Visual Identity”, the IDENTITY system is a means to communicate the brand through graphics, imagery, colors, fonts, …
CRACKING THE BRAND CODE: PART 2
CRACKING THE BRAND CODE: PART 2 So, what is a LOGO if it isn’t a BRAND? Last week, I shared in Cracking the Brand Code: Part 1 that the terms “brand” and “logo” are not the same, but that a BRAND actually includes the LOGO, along with the IDENTITY, as part of its system. You may recall this graphic depicting how they form a whole, the BRAND system. …
CRACKING THE BRAND CODE: PART 1
CRACKING THE BRAND CODE: PART 1 What is a BRAND? Is it different from a LOGO? What is a business IDENTITY? Most people would say a logo, identity, and brand are all the same. While a logo and identity are part of the brand, they only play limited roles in telling of the story. Consider an egg to help illustrate this relationship. While not especially …
Goldman Sachs Voices Unite
From June 9th through the 11th, the largest ever virtual gathering of U.S. small business owners will be happening on Capitol Hill. Over 2,100 business owners will advocate for policies to help their businesses succeed, an effort more crucial now with the current economic crisis caused by COVID-19. We’re all alumni of the Goldman Sachs 10,000 Small Businesses program. I …
Event: Coming Out of COVID: A Marketer’s Guide to Content, Branding & Sales
The slow migration to reawakening our marketing plans and sales strategies calls for new thinking, new tactics, and new ways to address unique concerns in order to execute effectively. American Marketing Association chapters in Iowa, Madison, and Milwaukee have assembled a strong panel of speakers and specialists to help you come out of COVID and tackle the new marketing and sales challenges that lie ahead! …
JOIN US! Communicate With Clarity During COVID-19
According to an Edelman report released today, while business saw a 4-point uptick in trust to 62 percent, the pandemic has exposed several areas of deep concern: Half of the people believe business is doing poorly, mediocre, or completely failing at putting people before profits, only 43 percent believe that companies are protecting their employees sufficiently from Covid-19, and 46 percent do …
EVENT: Communicating with Clarity During COVID-19
The goal in every crisis situation (and the opportunity) is to build trust. With the COVID-19 crisis, the opportunities to do so are exponential, intense and necessary. Having a straightforward, quick-response, crisis plan in place will help you navigate this critical time, make your organization more resilient, and allow you to be more confident as a leader. This communications workshop will be more …
How to Create a Crisis Plan that Builds Trust
What should you do first? The goal in every situation (and the opportunity) is to build trust. During the COVID-19 crisis, the opportunities to do so are exponential, intense and necessary. Get our crisis planning guide today.
Time to Rise – How to walk through the biggest leadership challenge of your life.
Time to Rise How to navigate through the biggest leadership challenge of your life. The way the story goes, someone once asked a man how he was. He replied, “I’m going through hell!” With vigor, his helper replied, “Well, that’s no place to stop. Keep going!” This quote is often attributed to Winston Churchill. It first appeared in a religious …