So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
Testimonial: NewBridge Madison Highly Recommends The Creative Company
NewBridge Madison’s Marketing Director talks about her experience working with The Creative Company.
Google Search Business Impact, Crisis Communications Planning & More: June 2019 Newsletter
Dear Friends, This morning started with a client briefing. This means that she or he meets with all of the people at the agency that are working on their account to review progress on various creative projects, PR, donor development marketing materials, email campaigns and analytics, video and web. I think it’s one of the best parts about working with an agency. …
Will My Business Have to Pay Google for a Listing?
The main source of organic traffic for local businesses is often Google, which holds 85% of the search engine market share in the US. Google My Business (GMB) recently surveyed some local businesses asking if they would be willing to pay a monthly fee in exchange for “extra” listing services such as: What is Google My Business (GMB)? Google says …
Is Your Business Ready for a Crisis?
If a crisis happened at your company or organization in the next hour, would you be ready? Would all staff know what to do first? If you aren’t prepared for the worst, the media can quickly turn your small crisis into a public relations nightmare. But, this doesn’t have to be the case. Here is an example of a situation …
Growing, Celebrating & Making a Difference: May Newsletter
Dear Friends, This year, thanks to many of you, I’m celebrating my 30th year in business! More than 90% of the businesses that began when mine did aren’t here now. I attribute my staying power to two things: you and me. Like any business or entity, we are dependent on one another for our success. The commitment our client companies …
Are You Maximizing “Sweeps” Opportunities?
If the term “sweeps” sounds a little foreign or conjures up an image of brooms in action when cleaning, I’m here to shed some light on the subject. For starters, Sweeps is a term that could mean more money for you and your organization. As a former TV News Producer, when I hear the word “sweeps”, I still get a little anxious. Sweeps happen four …
The Creative Company Produces HR Staff Recruitment Video for Willy Street Co-op
The Creative Company recently worked with Willy Street Co-op to produce a staff recruitment video for its HR department. One of the biggest requests from the co-op: show “the magic” of working at the co-op. The Creative Company was able to successfully execute our client’s vision with a high-quality video, at a reasonable price, with a very quick turnaround. See …
How to Put Your Small Business in the Top 10% of Businesses in the US
Growing up, three of my Uncles owned businesses in the town five miles down the road. If you wanted a burger, to fill up with gas or to get groceries, you were doing business with one of my dad’s brothers because they owned one of the restaurants, the service station and the grocery store in Apple River, Illinois. Two of …
Gallagher to be recognized as SBA’s Women in Business Champion of the Year
April 9, 2019 (Madison, WI) –The U.S. Small Business Administration will honor Laura Gallagher during National Small Business Week May 5-11 at a ceremony in Waukesha, Wisconsin on May 10th . Gallagher is the Wisconsin Women in Business Champion of the Year. Laura Gallagher is President and CEO of The Creative Company, Inc. a PR and Digital Agency she founded 30 years …
March 2019 Newsletter
Dear Friends, An energy drain is when you have expectations of people who aren’t up for the job at hand and you end up carrying the load. An energy boost is when you surround yourself with people who are invested, who care and who are also on a similar mission. My mission is to use my energy, creativity, gifts and …