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Voice Search is Here: The Steps Local Businesses Should Take in 2019

You may not realize it but voice search is already impacting how your customers and potential customers interact with your business or organization. “Voice search, also called voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. Voice search is often interactive, involving several rounds of interaction that allows a system to …

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Website Redesign for a Wisconsin Company with National Reach

Earlier his year, Family Fresh Pack, a local cheese specialty packaging company, began a journey to show customers how advanced their innovation process, commitment to the environment, and expertise in packaging is, through the creation of a new website. If chefs, snack kit purchasing agents and national cheese brands could visualize the outcomes of their customized options with packaging, sales …

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Will My Business Have to Pay Google for a Listing?

The main source of organic traffic for local businesses is often Google, which holds 85% of the search engine market share in the US. Google My Business (GMB) recently surveyed some local businesses asking if they would be willing to pay a monthly fee in exchange for “extra” listing services such as: What is Google My Business (GMB)? Google says …

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Is Your Business Ready for a Crisis?

If a crisis happened at your company or organization in the next hour, would you be ready? Would all staff know what to do first? If you aren’t prepared for the worst, the media can quickly turn your small crisis into a public relations nightmare. But, this doesn’t have to be the case. Here is an example of a situation …

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Growing, Celebrating & Making a Difference: May Newsletter

If the term “sweeps” sounds a little foreign or conjures up an image of brooms in action when cleaning, I’m here to shed some light on the subject. For starters, Sweeps is a term that could mean more money for you and your organization. As a former TV News Producer, when I hear the word “sweeps”, I still get a little anxious. Sweeps happen four …

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Are You Maximizing “Sweeps” Opportunities?

If the term “sweeps” sounds a little foreign or conjures up an image of brooms in action when cleaning, I’m here to shed some light on the subject. For starters, Sweeps is a term that could mean more money for you and your organization. As a former TV News Producer, when I hear the word “sweeps”, I still get a little anxious. Sweeps happen four …