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Are you an explorer or magician?

The archetype.  If you’ve ever taken a psychology class, you have probably learned about archetypes and realized that you knew about them all along. Despite the intimidating name, this is what an archetype is: An archetype (pronounced /ˈɑrkɪtaɪp/) is an original model of a person, ideal example, or a prototype upon which others are copied, patterned, or emulated; a symbol universally recognized by …

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Code as a Recipe for Design

A lengthy musing about the past: I was first introduced to the Internet back in 1994.  My fourth grade teacher ushered us into the school’s library where we all gathered in the conventional semi-circle around a glowing monitor and extra-clickity keyboard.  While I don’t remember any of the text-based conversation that we had with a class from a different school …

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Visual Hierarchy 101

What is Visual Hierarchy? Whenever I hear a symphony play, I often remark at it’s beauty and complexity. It’s amazing how the sounds of each instrument are coordinated with one another, each takes a turn carrying the melody, and each takes a turn emphasizing the melody. This is a great metaphor for Visual Hierarchy in design. Much like a symphony, …

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Writing for Clarity

Like other companies, we talk a lot internally about how to make our message clearer and how to keep the user engaged.  One of the most important things we have honed in on is our messaging – making it relevant, concise and clear. And now, because we like you so much, we are going to share 10 tips that we …

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Are You An Expert In Your Industry?

  What’s the quickest and most efficient way to become an expert in your field?   Yesterday Liesel and I (Kara) took an all day social media, SEO and Public Relations conference through Vocus. It was intense, insightful and most of all very interesting. We always knew that these components linked together because we do it everyday; but it was nice …

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What are Brand Fans Worth?

We loved reading this article!  Hopefully, you will find it as fascinating as we did!  Can a single number capture the value of social followers? Many social media marketers are eager to tie a hard number to the value of their efforts. To that end, firms have attempted to analyze the worth of fans and followers on social networking sites …

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Let Your Website Sing!

  8 Tips for a Successful Website Usability is all about making things easier to use. Less thinking, less frustration.  Users should be considered throughout the website design process. Additionally, the layout and design of your site can affect everything from search engine rankings to visitor conversions – so experience matters. Here are a few simple tips that you can use …

Laura Gallagher has been elected to its Board of Directors for a second 3-year term

GALLAGHER NAMED TO SECOND TERM ON NATIONAL RETAIL ADVERTISING AND MARKETING ASSOCIATION’S BOARD OF DIRECTORS Washington, D.C. – The Retail Advertising and Marketing Association, a division of the National Retail Federation, announced recently that Laura Gallagher has been elected to its Board of Directors for a second 3-year term. Board members represent the needs of the RAMA membership, which includes over …

The Global Leadership Summit

The Global Leadership Summit is August 5th and 6th in Barrington, Illinois.  You can be part of it all by joining leaders in cities all across the United States and 50 countries at the summit. Or you can come to The Creative Company for a roundtable discussion  on Tuesday, August 17th at 8:30 a.m. We will review the best of …

What’s happening?

It’s not often that you have a hand in changing the color of the Madison skyline.  We here at The Creative Company recently delivered this eZine explaining the significance behind the mustard-yellow light that bathed our fair capitol, and no, it wasn’t just for Brat Fest.  We’re also looking forward to the upcoming Global Leadership Summit to be held in …