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The Power of Touch & Your Customers

Apparently, I use the word “touch” frequently.  I’ve noticed a number of people saying it back to me recently.   It actually comes from the more business-like phrase – touch point – the point where you “touch” your customer. The in-store experience, e-mail marketing, news stories, Facebook, Twitter, and special events/seminars/webinars are all “touches.” Effective touches bring customers/clients closer to your …

Online Video “Experience”

Really Impressive Tostidos Online Video “Experience.”  One example of companies who have move their media ad budgets from TV (where people only see flashes of them as they fast forward on Tivo) to online where people actually enjoy and choose to watch the content. Wait until the middle of the video for a fantastic “out of the box” experience!

Champagne Taste

Nothing increases productivity more than Mountain Dew out of a Champagne glass (according to Ian our media developer)

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10 Social Media Resources You Need to Have

Mashable Social Media news blog covering cool new websites, latest web technology news and social networks: Facebook, Google, Twitter, MySpace and YouTube. Link: www.mashable.com Madison Social Media Club Social Media group who actively seeks to engage members of the Madison community and social media groups already active in the area to join the discussion and share best practices. Link: www.madisonsmc.org …

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Debrief Wrapup – What You Missed

Yesterday, a group of about 20 marketing leaders in Madison met for 3 hours to learn about best practices from some of the countries’ leading brands.  Collectively, we now have a global view of what’s happening out there.  If you were not here, you’ll find links to the slides, and some of the more innovative tools available today. From Best …