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Website Redesign for a Wisconsin Company with National Reach

Earlier his year, Family Fresh Pack, a local cheese specialty packaging company, began a journey to show customers how advanced their innovation process, commitment to the environment, and expertise in packaging is, through the creation of a new website. If chefs, snack kit purchasing agents and national cheese brands could visualize the outcomes of their customized options with packaging, sales …

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Will My Business Have to Pay Google for a Listing?

The main source of organic traffic for local businesses is often Google, which holds 85% of the search engine market share in the US. Google My Business (GMB) recently surveyed some local businesses asking if they would be willing to pay a monthly fee in exchange for “extra” listing services such as: What is Google My Business (GMB)? Google says …

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Is Your Business Ready for a Crisis?

If a crisis happened at your company or organization in the next hour, would you be ready? Would all staff know what to do first? If you aren’t prepared for the worst, the media can quickly turn your small crisis into a public relations nightmare. But, this doesn’t have to be the case. Here is an example of a situation …

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Growing, Celebrating & Making a Difference: May Newsletter

If the term “sweeps” sounds a little foreign or conjures up an image of brooms in action when cleaning, I’m here to shed some light on the subject. For starters, Sweeps is a term that could mean more money for you and your organization. As a former TV News Producer, when I hear the word “sweeps”, I still get a little anxious. Sweeps happen four …

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Are You Maximizing “Sweeps” Opportunities?

If the term “sweeps” sounds a little foreign or conjures up an image of brooms in action when cleaning, I’m here to shed some light on the subject. For starters, Sweeps is a term that could mean more money for you and your organization. As a former TV News Producer, when I hear the word “sweeps”, I still get a little anxious. Sweeps happen four …

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The Creative Company Produces HR Staff Recruitment Video for Willy Street Co-op

The Creative Company recently worked with Willy Street Co-op to produce a staff recruitment video for its HR department. One of the biggest requests from the co-op: show “the magic” of working at the co-op. The Creative Company was able to successfully execute our client’s vision with a high-quality video, at a reasonable price, with a very quick turnaround. See …

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How to Put Your Small Business in the Top 10% of Businesses in the US

Growing up, three of my Uncles owned businesses in the town five miles down the road. If you wanted a burger, to fill up with gas or to get groceries, you were doing business with one of my dad’s brothers because they owned one of the restaurants, the service station and the grocery store in Apple River, Illinois. Two of …