Powering Purpose With National Visibility and Local Impact
Expertise Delivered
The Challenge
As Gorman & Company expanded its footprint across the United States, its brand needed to grow with it.
Known for innovative, community-driven affordable housing developments, Gorman faced the challenge of increasing national visibility while maintaining strong local engagement in each market.
They needed a marketing and communications partner who could amplify their leadership, support property launches with precision, and build broader public understanding of their mission to create thriving communities.
Our Approach
The Creative Company became an embedded strategic partner to Gorman & Company—supporting not just marketing execution, but brand evolution and reputation building.
Together, we:
- Crafted a stronger, mission-aligned brand voice
- Redesigned and optimized the corporate website for growth and engagement
- Produced emotionally resonant videos alongside storytelling content
- Managed media relations and event publicity for groundbreaking and grand opening ceremonies throughout the country
- Secured national and regional press coverage to further expand Gorman’s influence in the affordable housing industry
The Results: Expanding Reach, Deepening Impact
National Media Exposure
Secured placements in Affordable Housing Finance, NPR, and other top-tier outlets, resulting in over $2.1 million in earned media value and significant credibility growth nationwide.
Greater Community Impact
Strategic marketing and PR efforts helped Gorman increase public support for project developments and affordable housing industry advocacy.
Award Recognition
Supported Gorman’s positioning and visibility, contributing to national recognition through major industry awards for innovation and impact including consistent recognition within Top 10 rankings in Affordable Housing Finance’s Top 50 Affordable Housing Developers, an influential industry publication.
Measurable KPI Growth
Through a unified communications strategy, Gorman achieved an average 10% annual increase across key engagement, media, and brand metrics.
Digital Excellence
Redesigned and optimized the Gorman & Company website, achieving a technical SEO health score of 99/100, improving job candidate flow, and boosting engagement with content marketing.