Beyond the Badge: Crafting MPD’s Revitalized Recruitment Story

Expertise Delivered

Content Marketing, Graphic Services, Outsourced Marketing, Photography, Video Production

The Challenge

The Creative Company collaborated with MPD to develop a multimedia recruitment campaign designed to resonate with potential applicants. Through research, strategic messaging, and a powerful recruitment video, we worked to highlight MPD’s community impact and commitment to diversity. The campaign leveraged multiple platforms, including social media, career sites, and email marketing, to ensure broad reach and engagement.

Our Approach

The result was a new brand that provided a foundation for a new website and employee growth. These assets then helped Great Kids go to market with renewed core products and new product lines.

Madison Police Department officers walk together in front of the Wisconsin State Capitol as part of a video recruitment campaign produced in Madison, WI.

Videographer films a Madison Police Department K9 officer as part of a video recruitment campaign in Madison, WI.

Behind-the-scenes view of The Creative Company’s videography team filming the Madison Police Department video campaign on State Street in Madison, WI.

Recruitment brochure designed for the Madison Police Department’s recruitment campaign, featuring strategic messaging and graphic design to attract new officers.

Retractable recruitment banners for the Madison Police Department promoting officer diversity and training opportunities with bold graphic design and clear messaging strategy.

Tabletop recruitment signs for the Madison Police Department featuring bold messaging and officer portraits to highlight career advancement, quality of life, and job autonomy.

How Storytelling and Strategy Shifted Recruitment Outcomes

Enhanced Recruitment Outreach

The campaign increased engagement and applications by strategically leveraging multimedia content, including a high-impact recruitment video.

Compelling Storytelling

A recruitment video showcased MPD’s community impact and diversity, creating an emotional connection with potential applicants.

Expanded Candidate Representation

The campaign helped MPD attract a more diverse pool of candidates, reinforcing its commitment to inclusive hiring.

Optimized Digital Distribution

Through social media, email campaigns, and career site placements, the video and supporting materials reached a broad audience, driving higher application rates.