The Creative Company Awarded Bronze Telly for Commercial for New Private High School in West Madison

The 15-second commercial is part of an awareness campaign for Impact Christian Academy, a private Christian high school opening a new location in Verona, Wisconsin, in fall 2024.

Impact Christian Academy needed to promote enrollment for the 2024-2025 academic year, even while its new facility was still under construction. The Creative Company met the challenge of promoting a high school with neither a completed physical space nor students by utilizing stock footage, motion design, animation, music, and freelance voiceover artists.

The Creative Company’s Senior Account Executive, Sarah Schilling, wrote the script and created the vision. Tyler Grimh, Director of Cinematography, brought the vision to life. Together, they produced a video that not only won an award but will inspire teens and parents to consider a high school that seeks to offer better academics, better community, and better character.

“The school was on a budget and already in the thick of enrollment season, so we needed an efficient and effective solution,” Schilling said. “We found stock footage of high school students in various nondescript settings in Impact’s school colors, and we selected four teen voiceover artists to embody the demographics Impact hopes to reach.”

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies.

“The caliber of the work this season truly has reflected the theme of going beyond the frame. Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues,” Telly Awards Managing Director Amanda Needham said. “The Telly Awards is uniquely positioned to meet the industry where it’s actually making work, be that on television or TikTok.”

This was a record-breaking year, with nearly 13,000 entries from across the globe and top video and television content producers. The full list of the 45th Annual Telly Awards winners can be found at www.tellyawards.com/winners.

Video Campaign Metrics

• Watch time (hours): 398 hours
• Average Percent Viewed: 93%
• Total Local Views: 90,000+
• Click-through rate: 2.3%