Crisis Support for Urgent Situations
When a situation is moving fast, you need judgment, discretion, and a clear next step. We assess the situation quickly and determine whether immediate engagement makes sense.
When the stakes are real and time is limited.
Many organizations don’t realize they are unprepared until it’s too late.
In these moments, speed matters, but judgment matters more. The wrong response can escalate risk, amplify attention, and erode trust.
We work with organizations facing active situations to assess what’s happening, identify the real risks, and determine the most appropriate next step. Our role is to provide clear, steady guidance so leadership can make informed decisions under pressure.
Our team has advanced training in crisis communications through the Public Relations Society of America (PRSA) and the Logos Institute for Crisis Management and Executive Leadership. We bring that experience to situations where clarity, discretion, and sound judgment are critical.
Next Step: Request Immediate Review
Active Crisis Response Form
Trust Takes Years to Build—And Seconds to Lose
Clear Assessment
We help leadership assess what is happening, what is known, what is not yet known, and where communications risk is highest.
Disciplined Messaging
We help organizations align on what can be said, what should not be said, and how to communicate with clarity under pressure.
Steady Expert Counsel
In high-stakes moments, our role is to support decision-making with calm, experienced guidance—not add noise.
Types of Crisis Situations We Handle
- Executive misconduct allegations
- Workplace incidents
- Litigation communications
- Product recalls
- Data breaches
- Government investigations
- Activist pressure
- Social media backlash
- Employee issues
- Industrial accidents
- Nonprofit crises
- School and university incidents
“We were really impressed with your team and what you provided, and it’s not always an easy crowd, so kudos to you. You were well prepared and brought structure to the conversation while still making room to explore our frolics and detours. The session and your guidance were tremendously helpful, especially compared to other experiences we’ve had. Thank you for your excellent work and thoughtful approach to crisis communications.”
“There was an immediate connection with The Creative Company. The work they have done to support the nonprofit community really resonated with our team. That understanding of Madison’s nonprofit community, the people and organizations we work with, was important. The main benefit of working with The Creative Company is it’s somewhat of a full package, as consultants, as strategists , and allows us to rely on the relationships that they have with media; their tenacity with media relations and outreach and then coordinating all of the interviews.
“Thanks for treating Red Caboose as a true partner , and not just an account. You’re the best! I really appreciate everything you and The Creative Company did to help Red Caboose’s Grand Opening be such a grand event. The media coverage was among the best I’ve ever seen for a nonprofit grand opening. I could tell that this was more than an assignment for you; it was fun, special, and worthwhile.
“We’ve worked with The Creative Company for years and have definitely gotten our money’s worth! They are on top of things, insightful, flexible, and easy to work with. They are innovative and help us to be innovative too! ”
Crisis Communications FAQ
What are your crisis communications services?
We help organizations navigate high-pressure situations that can affect reputation, operations, leadership credibility, employee confidence, or public trust. That may include responding to media inquiries, preparing public statements, advising leadership teams, coordinating internal communications, managing social media response, and helping organizations communicate clearly during fast-moving events.
The goal is not simply to “spin” a situation. Effective crisis communications helps organizations respond honestly, strategically, and responsibly while reducing confusion, misinformation, and unnecessary reputational damage.
When should a company hire a crisis PR agency?
Organizations often wait too long to seek communications counsel. In many situations, the best time to involve a crisis communications team is before a situation becomes public or begins accelerating online or in the media.
A crisis PR agency can help during leadership issues, workplace incidents, litigation, investigations, product concerns, social media backlash, data breaches, accidents, employee matters, or situations involving public scrutiny. Early planning often creates more options and better outcomes than reacting after a narrative is already forming.
Who provides crisis communications counsel at The Creative Company?
Crisis communications support at The Creative Company is led by professionals with backgrounds in public relations, media relations, journalism, and executive counsel. Laura Gallagher and Cassandra DeGuide hold Crisis Communication certifications through PRSA.
Since 1989, The Creative Company has helped organizations navigate sensitive public situations, media scrutiny, reputation challenges, and community-impact issues. The agency’s work has earned regional and national recognition, including PRSA WisCOMsin Awards and 2025 IC100 recognition.
Do you work with attorneys during litigation?
Yes. Crisis communications and legal strategy often overlap during sensitive situations, and we frequently coordinate with legal counsel when litigation, investigations, employment matters, or regulatory issues are involved.
Our role is not to provide legal advice, but to help organizations communicate carefully and strategically while respecting legal considerations, confidentiality requirements, and reputational risk.
Can you help remove negative search results?
Search visibility during a crisis can be complex. In some situations, content cannot simply be removed from search results, particularly if it originates from legitimate news coverage or third-party websites.
What we can do is help organizations develop longer-term reputation and visibility strategies that strengthen authoritative content, improve search balance over time, and reduce the prominence of outdated or misleading narratives where possible. We also help organizations think strategically about how media coverage, public statements, websites, and digital visibility interact during and after a crisis.
Do you provide media training for executives and spokespeople?
Yes, media training is part of our crisis communications services. We help executives, leadership teams, and spokespeople prepare for interviews, difficult questions, public statements, and high-pressure media situations.
The goal is not to memorize lines. It is to communicate clearly, credibly, and calmly.