Recent Insights for Communication Strategy

Finding Gold in the Small Wins: How Tracking Niche Leads and Small Optimizations Creates Big Opportunities with Google Ads

Big results don’t always require big campaigns. Small wins—like niche ad groups or subtle budget shifts—can uncover hidden gr...

If your brand isn’t clear, your sales message won’t land. Here’s how we make it connect.

Think PR is just about press clippings? Think again. At The Creative Company, we use public relations as a lead-generating po...

11 Top AI Tips for Nonprofits to Save Time & Money

Discover how nonprofits are using AI in 2025 to streamline grant writing, predict donor trends, personalize communication, an...

“Found You on ChatGPT”

More people are discovering local businesses through AI tools like ChatGPT—but how does it choose which ones to show? In this...

Identifying Stakeholder Groups in Crisis Communication: Understanding Expectations and Experiences

Bringing A House Back to Life: The Making of ‘Home Again – A Restoration Story’

When a once-vacant house becomes the setting for a powerful story of restoration, community, and legacy, something special ha...

From Pitch to Page one: A PR Case Study

Breaking Up is Never Easy – Goodbye Andes Candies (It was us, not you)

After years of sweet collaboration, The Creative Company parts ways with Andes Candies. In this candid reflection, we share t...

Revitalize and Reignite Your Content Strategy: A Guide to Content Republishing

Should QR Codes Be Part of Your Video Marketing in 2025?