Crisis
Communications
Your reputation is your most valuable asset. We help companies that don’t want to leave it to chance.
When something bad happens, clear and strategic communication is critical.
Many organizations don’t realize they are unprepared until it’s too late.
Tragedy strikes! Maybe it’s a poor earnings cycle, a worker injury or a bad Google review! Your know your company needs to react–and quickly–but what’s the best way to do that?
Without a strategic response, misinformation spreads quickly, trust erodes, and your brand’s reputation suffers. With our expert guidance, you’ll control the narrative, communicate clearly, and emerge stronger.
The Creative Company is well-versed in these high-stakes moments. Our team members are certified in crisis communications by the Public Relations Society of America (PRSA) and have received advanced training from the Logos Institute for Crisis Management and Executive Leadership—one of the nation’s top authorities in crisis response strategy.
We help businesses and organizations navigate critical moments with proactive crisis communication plans, media strategy, spokesperson preparation and training, and social media monitoring and messaging that protects trust and credibility. Without a crisis plan, reactive decisions can escalate the situation. We help you build a proactive strategy so you can respond with confidence, protect your brand, and preserve trust when it matters most.
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Why choose the certified professionals at The Creative Company?
Media Preperation
Facing the press can be intimidating, especially during a crisis. Our media training prepares you and your team to communicate confidently and effectively, ensuring that your message is clear, consistent, and aligned with your organization’s values.
Planning is Paramount
A strong crisis plan is the foundation of a successful response. We help you develop a proactive communication strategy, so you’re ready to act quickly and decisively when challenges arise.
When Stakes are Highest
Every moment matters in a crisis. We provide expert guidance to help you manage the situation, control the narrative, and protect your brand’s reputation during
critical times.
Your Team Deserves to Feel Prepared
Eliminate the Uncertainty that Fuels Crisis
We understand how overwhelming a crisis can feel. Without a plan, uncertainty can lead to missteps, confusion, and damage to your brand’s reputation. We help you establish a clear strategy so you can respond with confidence and control.
Cost-Effective Preparation for When Stakes are High
A crisis can feel isolating, but you don’t have to navigate it alone. With decades of experience, we guide you through high-pressure situations, ensuring your brand emerges stronger on the other side.
Trust Takes Years to Build—And Seconds to Lose
A crisis can shake customer and stakeholder confidence. Without a clear communication plan, misinformation and speculation can take over. We help you protect your reputation and maintain the trust you’ve worked hard to earn.
Remember Silence Isn’t an Option
When facing a crisis, saying nothing can be just as damaging as saying the wrong thing. We help you develop a proactive response that provides reassurance, prevents speculation, and shows leadership in tough situations.
“We were really impressed with your team and what you provided, and it’s not always an easy crowd, so kudos to you. You were well prepared and brought structure to the conversation while still making room to explore our frolics and detours. The session and your guidance were tremendously helpful, especially compared to other experiences we’ve had. Thank you for your excellent work and thoughtful approach to crisis communications.”
“There was an immediate connection with The Creative Company. The work they have done to support the nonprofit community really resonated with our team. That understanding of Madison’s nonprofit community, the people and organizations we work with, was important. The main benefit of working with The Creative Company is it’s somewhat of a full package, as consultants, as strategists , and allows us to rely on the relationships that they have with media; their tenacity with media relations and outreach and then coordinating all of the interviews.
“Thanks for treating Red Caboose as a true partner , and not just an account. You’re the best! I really appreciate everything you and The Creative Company did to help Red Caboose’s Grand Opening be such a grand event. The media coverage was among the best I’ve ever seen for a nonprofit grand opening. I could tell that this was more than an assignment for you; it was fun, special, and worthwhile.
“We’ve worked with The Creative Company for years and have definitely gotten our money’s worth! They are on top of things, insightful, flexible, and easy to work with. They are innovative and help us to be innovative too! ”
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