Why The Creative Company is Different.
PR, Digital Skills and Congruency across Channels.
The Creative Company is an award-winning public relations, marketing, and web development firm. Our mission is to increase awareness, change the world around us for the better and help non-profits and companies connect with core customers and clients.
Today’s consumer asks more of each of us.
If your story isn’t crystal clear in the first :06 seconds, you will lose opportunities and revenue. Your brand story matters most. We will help you connect and engage across assets from press to web to social to print.
We provide our clients with counsel and program development across the spectrum of marketing, public relations, reputation and crisis management, online/digital strategy, advertising and other communications services.
Clients often engage The Creative Company when the stakes are high: during a brand launch, change in marketing roles, competitive threat or any period of fundamental change or transition. Clients come to us needing communications campaigns built on knowledge, research, and industry insights.
Most of all, clients come to us for our proven ability to communicate effectively and our focus on data-driven results and work that inspires people to act.
Laura Gallagher - President and Founder
Laura Gallagher is the President of The Creative Company and the author of #180in120 - How to Recharge Your Business in 120 Days. She is the 2019 SBA's Women in Business Champion of the Year. In 2016, she was recognized by the Governor and the State of Wisconsin as a Trailblazer. She returned to school and became a 48 year old scholar in 2017 graduating from the Initiative for a Competitive Inner City program and Babson College's 10KSB. She is very proud of the talent and energy her team brings to every campaign at The Creative Company.
Tracy Brooks - Marketing Director
Tracy takes ideas and works creative magic bringing them to life in her role at the Creative Company. With a background in interior architecture and graphic design, she provides a fresh approach to help clients brand their environments and tell their story visually. She is known for creating striking campaigns utilizing social media, direct marketing and traditional advertising methods to achieve desired results. With a BS in Environment, Textile & Design from UW-Madison, an Associates in Graphic Design from Madison College, and working in finance, video production and civil service–she brings diverse experience to the team.
Craig Hadley - Senior Web Developer
Craig is a business performance specialist concentrating on results that move the needle. By combining his expertise in technology (CSS, WordPress, SEO, Shopify, Woo, email marketing, etc.) with project-tested experience, Craig helps The Creative Company deliver high quality, goal-driven outcomes for retail, B2B, and eCommerce clients. Craig’s past work includes projects in the nonprofit, financial, and online commerce fields, including authoring audit-tested software, which has processed more than 50 million dollars in homebuyer assistance funds for first-time homebuyers in Illinois and Wisconsin.
Tyler Grimh - Digital Media Specialist
Tyler has been an independent filmmaker for a number of years and has worked extensively with The Creative Company on several projects. Tyler recently shot and edited a short documentary with The Creative Company that had won a gold medal at the 2019 MARCOM awards. For the last decade, Tyler has worked extensively in the fitness industry as a coach and runs a wellness company with his wife, Dr. Ana Grimh.
Hallie has a creative eye and diverse design experience. That along with her passion helping businesses of all sizes achieve their goals make her a great addition to The Creative Company team. With a BFA in Graphic Design from Mississippi State University, a Web Design certificate and Digital Marketing Diploma both from Madison College, she uses her product design, graphic design, website design, and digital marketing skills to look at the whole picture of what businesses need to achieve their goals. Hallie is a creative problem solver who finds unique solutions beyond the norm.
Ben Sefarbi - Public Relations Media Specialist
Ben has spent more than 10,000 hours in newsrooms in the Midwest, including time at NBC15 in Madison. He holds the role of helping local businesses and nonprofits better communicate their message to communities. His passion for digital content and collaborating with media to cover meaningful local news is exactly what he sought to accomplish after obtaining his Journalism degree at the University of Wisconsin-Madison.
Shareen Ali - Marketing Strategist & Video Production Assistant
Shareen has a B.S. in Marketing from the University of Minnesota-Carlson School of Management, where her passion for branding started. Prior to working for The Creative Company, she was a Sales Specialist at Adams Outdoor Advertising where she worked cross-functionally, creating client specific marketing solutions. Currently, she is working towards a Video Production certificate at Madison College. Shareen's gifts and abilities will allow her to serve our clients through research, analytics, branding, social media and video production.
Lori Miazga - Chief Financial Officer
Lori is the Chief Financial Officer at The Creative Company, where she oversees accounts payable/accounts receivable as well as financial management for the company. Lori has worked in business management and finance for nearly 30 years. She holds a B.S. in economics and finance from the University of Illinois at Urbana-Champaign and earned her MBA in finance at DePaul University.
WHAT OUR CLIENTS SAY
"The Creative Company is a wonderful partner. We will be forever grateful for their guidance, inspiration and support in our marketing and branding campaign."
– Shawna Donaldson, Executive Director
Great Kids Inc.