Web Design: Why The Creative Company is Different.

“We need a new website.” This is something we hear frequently at The Creative Company in Madison, WI. But unless you make money by “making new websites” this is not your business objective. Your objective could be to “grow my business by 10% this year” or “increase brand awareness in Dane County Wisconsin” or “increase referrals by 10%”.

Often a business’s most important marketing asset is their website. But many business leaders don’t know how their website is performing in terms of their overall business model. Based in Madison, WI, The Creative Company strongly believes that it is imperative to understand and measure how your “website” is performing as a business asset. Outside of direct e-commerce, finding what to measure and how to measure it can be surprising complicated. For example, a regional health care company will have wildly different goals and metrics for their website asset than a locally-focused professional such as an attorney or dentist.

Foundation Assessment

What is a business’s online foundation? Just like a physical structure, your online foundation provides support for your website.

  • Basic message optimization
  • Citations (NAP)
  • Domain authority
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Know Your Goals

“We need a new website.” is not a goal. We’re thinking about things like:

  • Grow Our Business by 10%
  • Increase Our Profit Margin
  • Generate 5 Leads Per Month
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Define Success Metrics

How will you measure the success and failure of
your website?

  • Conversion Rates
  • Core Organic Traffic KPIs
  • User Behaviors on Key Assets
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Another question we get a lot is…

How much will a new website cost? (Which we hear as “How much must I spend to be successful?”)

No one likes to fail. NOW you know your business goals and objectives. But implementing goal-based plan is only part of the equation.

Another key to a successful website development is knowing the competition. For example, if a local shoe store wanted expand their online sales, we first take a look at the current competitive environment. Using our specialized SEO tools we know that one current online shoe store competitor has 179,821 organic keywords in Google’s top 50 search engine results pages (SERP) and is currently spending an estimated $1,000,000 a month across the US on Google AdWords relating to “shoes”. We also know a rough AdWords Cost Per Click is at least $.76. That stiff competition must be factored into the store’s overall plan and goals.

So “How much will it cost?” Only your specific goals and definitions of success determine the scope and the cost of any Creative Company website development project.



Grow keywords in the top 50 search results on Google

Organic Value


See the value of your organic search traffic

Page Performance

See which of your site’s page rank in the top 50


Domain Dashboard Reports

See how your site performs across organic and paid traffic

Get Your Free Domain Report


We’ve used The Creative Company for several years now. It’s been a pleasure and our leads are increasing!

– Douglas Fearing
President Fearing’s Audio Video Security

Contact The Creative Company

case Study
NewBridge Madison

Your website is your greatest marketing tool. On the surface, a site that is slick, modern, uses parallax and icons and other popular features seems like a great site, right? But what about the user? Does the site help them take the action that will meet your organization’s goals? Does the site work with your strategic plan for increasing your bottom line? Or does it just look nice?

NewBridge Madison retained Creative Company to build a new site for the new organization. Take a look at the results!