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Is Your Business Growing? What if you could focus on what you do best by outsourcing your marketing?

So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …

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Dear Graduating Students

Dear students who are graduating from college in May and those who support them, You may have received a glorious degree from one of the finest universities in the world, have a stellar GPA, and have other academic accomplishments. Good for you. However, if you haven’t learned how to communicate, you will likely not land a job at my company …

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Visual Effects Bring Video to Life

3 simple ways Visual Effects (VFX) can bring your Brand Message Video to life Whether a website succeeds or fails is the direct result of the expertise of your website’s designers, developers, project managers, and all of the other professionals who contribute to the outcome. Your website is often the first gateway to your brand and defines or “pre-fluences” the …

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Careers Page Guide

Checklist for Making a Standout Careers Page In a competitive job market, your company’s career page becomes even more important. It needs to be more than a list of job opportunities with stock photography. It also needs to include your “Why.” Why should someone join your team? What’s in it for them? What can they expect? We never go somewhere …

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The Creative Company Welcomes Shareen Ali

The Creative Company Welcomes Shareen Ali As Skilled Marketing Strategist Shareen Ali has joined The Creative Company as a Marketing Strategist & Video Production Assistant. Shareen’s strong background in advertising and sales combined with her creative abilities will be relevant in her new position with The Creative Company. Shareen holds a BS in Marketing from the University of Minnesota–Twin Cities …

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The Creative Company Welcomes Ben Sefarbi

Former NBC15 Journalist Joins Creative Company As PR Specialist The Creative Company welcomes Ben Sefarbi as a Public Relations Media Specialist. With more than 10,000 hours of newsroom experience as a content producer at NBC15 in Madison and as digital content manager for Gray Television station WIFR in Rockford, Illinois, Ben has the inside track. He knows how a newsroom …

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Can Your Website Have It All?

Big Powerful Images, HD Video, e-Commerce, and SPEED? Whether a website succeeds or fails is the direct result of the expertise of your website’s designers, developers, project managers, and all of the other professionals who contribute to the outcome. Your website is often the first gateway to your brand and defines or “pre-fluences” the initial opinion a customer forms about …

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“Networking on the Rooftop”

The Creative Company Hosts Better Business Bureau of Wisconsin’s August Networking EventOn Tuesday, August 3rd, we hosted our first networking event at our new offices! We were joined by the Better Business Bureau of Wisconsin’s members, clients and guests.  It was a beautiful evening to enjoy an evening looking over downtown Madison in the all-new West Washington Place and the home of …

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Even a robot needs help: How an idea becomes a TV news story

The Right Touch at the Right Time Yields Results. Public Relations By The Creative Company. The mention in the Willy Street Co-op’s May newsletter spotlighted a new machine about to debut at the store’s East location. It would also be a first for Madison. The Co-op’s Prepared Foods Manager wrote about Sally the Salad Robot, created by Chowbotics. Sally offers …

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Is YouTube running ads during your videos and paying you nothing?

How does YouTube get away with it? Does your business use YouTube to host and play videos? A short time ago, you may have noticed that YouTube’s Terms of Service changed. A specific change to the “Right to Monetize” enables Google to run ads on content from your channel even if you are not in the YouTube Partner Program (YPP). …

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Moving Places Making Change Happen

We are ready!Best-selling author and change agent Seth Godin once said, “What you do is make stories, make a difference. … On your very best day, what you do is make change happen. If there is no change, what’s the point?” We’ve all been thrust into a world of rapid change over the last 15 months. Here at The Creative Company, we moved …