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Is Your Business Growing? What if you could focus on what you do best by outsourcing your marketing?

So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …

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April 2021 Newsletter

None of Us Can Do What All of Us Can Do Together As I write this welcome, the world is waking up. After a long winter, Spring is here. The grass is green. The birds are chirping. All of nature is a symphony of growth, beauty, and joyful exuberance. I sense we will be joining in the celebration as places …

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7 Steps to Plan & Launch a New Product on Social Media

You have a fantastic new product that your team has been working on, and it’s finally time to tell the world. A product launch using social media can be very effective when approached strategically. Here are 7 steps to help your launch make a splash and be off to a successful start. Step #1: Define the Goal To launch any …

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The Creative Company welcomes Hallie Lynne Heuser to team

Hallie brings creative, practical design experience to the company Hallie Lynne Heuser has joined The Creative Company as a Graphic Designer. Hallie has years of experience bringing creative ideas to life. Hallie has led her own design company, HLH Graphic Design, for over a decade. She previously designed for Cheramy Story Arts and Marketing, and her clients have included the …

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Take time to grow a positive social media garden

You do it again. You always do it again. After the 20th time telling yourself you won’t check Facebook for a while, you’re sleepless and on your phone. You doomscroll past Uncle Al’s latest unhinged political rants. You wonder how Susan has the time to make such elegant dishes even as she’s rising in her profession. Toggling over to Instagram, …

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What’s Poppin’? Google Analytics 4 (G4)

Collecting Actionable Marketing Data in 2021 Welcome to “What’s Poppin’?” Today, we’re looking at two specific trends impacting marketing in 2021 and Google’s response to both. #1. Cross-device behavior Most of us have surfed the web on our phones and eventually purchased a workstation or laptop. Or our purchase may have been triggered by an email with an offer or …

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January 2021: Looking Forward, Focusing on Greater Things Ahead

We are ready! When we look back on the successes of 2020, we reflect on all the good in our lives, including each of you! Looking forward, we are focusing on greater things ahead…including our new office! As you might recall, The Creative Company is in temporary space at Main Street Industries while our future home is under construction. On …

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Tyler Grihm to Lead Video Production & Digital Media Services

You may have seen Tyler Grihm in photos and videos from The Creative Company over the last few years. We’ve been working with him since the fall of 2017 when he volunteered to shoot and edit the Women’s Entrepreneurship Day Wisconsin leadership conference. He made such an impression on us then that we continued to work together closely over the …

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Learning Cohort: Companies of Courage

Live a life worthy of the calling (vocation) you have received. (Eph. 4:1) Leaders: Laura Gallagher and Steve Cook The Companies of Courage Learning Cohort will gather four times this winter to learn from leaders and companies who have incorporated Christian faith into the purposes and practices of their business leadership. Organizations profiled will be diverse and, depending on scheduling, we hope …

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Google’s Core Web Vitals: Mumbo Jumbo or Worth an Investment in 2021?

Google is Judging Your Website’s User Experience Google’s Core Web Vitals: Mumbo Jumbo or Worth an Investment in 2021? At The Creative Company, we spend a significant amount of time helping clients with their brand messaging. Sometimes this is during a crisis, but most often it is for those regular communication channels that we all use and enjoy: email, websites, …

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November 2020 Newsletter: Google is Judging Your Website’s User Experience, Plus 8 Ways to Be Successful Right Now

 8 Ways to Be Successful Right Now Gratitude & Reflections As the water on our lakes turns from liquid to frozen here in Wisconsin, it’s a good time to step back and look at what’s been accomplished as well as what’s next. Like you, we are spending time thinking about our plans for the business and how we adapt in …