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Is Your Business Growing? What if you could focus on what you do best by outsourcing your marketing?

So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …

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Answering Your Burning Questions!

Join The Creative Company Founder and President, Laura Gallagher, and American Marketing Association (AMA) Madison leaders on Jan. 6 for an open discussion on topics important to you! Your questions get answered in the first Ask Me Anything with AMA Madison. It’s a new series that features AMA leaders and special industry guests. No agenda, no PowerPoint. Just 30 minutes …

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You’re invited to a special event. ✅ #VIP

Learn how to become a person people want to follow, not have to follow. Laura Gallagher Moderates 2022 Peace EventIn this ever-changing and chaotic world, how do we find focus, clarity, and peace? Best-selling author and co-founder of GiANT Worldwide, Jeremie Kubicek will be in Wisconsin for one day to explain different tools and techniques you can use in leadership …

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Marketing Videos You Need

What kinds of videos should you have in your company’s marketing hub? Here’s a quick list to get you started: Explainer Video Customer Testimonial Video Training and Onboarding Videos Company Culture Videos How-To-Videos (We recently did one for a company on “How to facilitate groupthink meetings.) Social Media Videos Video-based Content (reels and more) Videos will help you position your …

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Podcast: Effective Marketing Strategies for 2023

In this podcast, Laura shares her wisdom by telling us the offensive and defensive strategies her business uses to stay relevant. She’ll teach you how to deliver a compelling story to your audience, how marketing has evolved, and what you need to do to be effective with your marketing strategies in 2023.

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How do you earn more media?

Have you ever wondered how to get press to your event? If you have a minute or two, we’ll walk you through it in this quick video featuring Laura Gallagher, President of The Creative Company, and Ben Sefarbi, Public Relations Practitioner. Want to learn more?! Join us for a free live webinar:Earn More Media where you’ll learn: How to earn …

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The Creative Company’s Yips Yogurt Chips Video Awarded Bronze in Food & Beverage — Branded Content in 43rd Annual Telly Awards

MADISON, Wis. (July 7, 2022) —  The Creative Company announced today the Director’s Cut of the Yips Yogurt Chips Video is the Bronze Winner in the Food & Beverage — Branded Content category in the 43rd Annual Telly Awards. The winning visual content is a one-minute promotional video for a start-up food brand based in Madison, Wisconsin — Yips Yogurt Chips. The video …

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Dane County Small Business Awards: The Creative Company

June 28, 2022 by Joe Vanden Plas, In Business magazine Laura Gallagher might have redefined the term “perfect storm” in the spring of 2020.Gallagher, president of The Creative Company, had moved into a temporary space for 15 months after her old building was torn down and while a new building was under construction. Shelter in place happened two weeks after …

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Dear Graduating Students

Dear students who are graduating from college in May and those who support them, You may have received a glorious degree from one of the finest universities in the world, have a stellar GPA, and have other academic accomplishments. Good for you. However, if you haven’t learned how to communicate, you will likely not land a job at my company …

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Visual Effects Bring Video to Life

3 simple ways Visual Effects (VFX) can bring your Brand Message Video to life Whether a website succeeds or fails is the direct result of the expertise of your website’s designers, developers, project managers, and all of the other professionals who contribute to the outcome. Your website is often the first gateway to your brand and defines or “pre-fluences” the …

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Careers Page Guide

Checklist for Making a Standout Careers Page In a competitive job market, your company’s career page becomes even more important. It needs to be more than a list of job opportunities with stock photography. It also needs to include your “Why.” Why should someone join your team? What’s in it for them? What can they expect? We never go somewhere …