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Is Your Business Growing? What if you could focus on what you do best by outsourcing your marketing?

So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …

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Even a robot needs help: How an idea becomes a TV news story

The Right Touch at the Right Time Yields Results. Public Relations By The Creative Company. The mention in the Willy Street Co-op’s May newsletter spotlighted a new machine about to debut at the store’s East location. It would also be a first for Madison. The Co-op’s Prepared Foods Manager wrote about Sally the Salad Robot, created by Chowbotics. Sally offers …

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Is YouTube running ads during your videos and paying you nothing?

How does YouTube get away with it? Does your business use YouTube to host and play videos? A short time ago, you may have noticed that YouTube’s Terms of Service changed. A specific change to the “Right to Monetize” enables Google to run ads on content from your channel even if you are not in the YouTube Partner Program (YPP). …

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Moving Places Making Change Happen

We are ready! Best-selling author and change agent Seth Godin once said, “What you do is make stories, make a difference. … On your very best day, what you do is make change happen. If there is no change, what’s the point?” We’ve all been thrust into a world of rapid change over the last 15 months. Here at The Creative Company, we …

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Create a website that moves the needle for your business

Ever wonder why your web visitors don’t become customers? At The Creative Company, we take a deep look at your business and work alongside as partners to amplify your messaging and develop website messaging and visuals that produce for you. Consider Library Terrace, an assisted living facility in Kenosha, Wisconsin. Their focus is on caring for their residents and creating …

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How you respond on social can turn sentiment around

The post on the business’s Facebook page was direct. “I hate you.” Imagine you are the owner or the firm’s social media manager. Do you shrug it off as a “Can’t please them all moment”? Ignore it? Would you fear that engaging with the person posting will set off a flame war on your page? It’s imperative to have a …

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The Creative Company is moving back to West Washington Avenue!

Our new address will be: 622 W WASHINGTON AVE, Suite 101Madison, WI 53703 Dear Clients and Friends of The Creative Company, You may recall that on March 1, 2020, we left our offices on West Washington Avenue to make way for a brand new 5-story mixed-use development. It has been a year of significant disruption for all of us, and yet, …

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April 2021 Newsletter

None of Us Can Do What All of Us Can Do Together As I write this welcome, the world is waking up. After a long winter, Spring is here. The grass is green. The birds are chirping. All of nature is a symphony of growth, beauty, and joyful exuberance. I sense we will be joining in the celebration as places …

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7 Steps to Plan & Launch a New Product on Social Media

You have a fantastic new product that your team has been working on, and it’s finally time to tell the world. A product launch using social media can be very effective when approached strategically. Here are 7 steps to help your launch make a splash and be off to a successful start. Step #1: Define the Goal To launch any …

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The Creative Company welcomes Hallie Lynne Heuser to team

Hallie brings creative, practical design experience to the company Hallie Lynne Heuser has joined The Creative Company as a Graphic Designer. Hallie has years of experience bringing creative ideas to life. Hallie has led her own design company, HLH Graphic Design, for over a decade. She previously designed for Cheramy Story Arts and Marketing, and her clients have included the …

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Take time to grow a positive social media garden

You do it again. You always do it again. After the 20th time telling yourself you won’t check Facebook for a while, you’re sleepless and on your phone. You doomscroll past Uncle Al’s latest unhinged political rants. You wonder how Susan has the time to make such elegant dishes even as she’s rising in her profession. Toggling over to Instagram, …