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What’s Poppin’? Google Analytics 4 (G4)

Collecting Actionable Marketing Data in 2021 Welcome to “What’s Poppin’?” Today, we’re looking at two specific trends impacting marketing in 2021 and Google’s response to both. #1. Cross-device behavior Most of us have surfed the web on our phones and eventually purchased a workstation or laptop. Or our purchase may have been triggered by an email with an offer or …

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January 2021: Looking Forward, Focusing on Greater Things Ahead

We are ready! When we look back on the successes of 2020, we reflect on all the good in our lives, including each of you! Looking forward, we are focusing on greater things ahead…including our new office! As you might recall, The Creative Company is in temporary space at Main Street Industries while our future home is under construction. On …

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Tyler Grihm to Lead Video Production & Digital Media Services

You may have seen Tyler Grihm in photos and videos from The Creative Company over the last few years. We’ve been working with him since the fall of 2017 when he volunteered to shoot and edit the Women’s Entrepreneurship Day Wisconsin leadership conference. He made such an impression on us then that we continued to work together closely over the …

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Learning Cohort: Companies of Courage

Live a life worthy of the calling (vocation) you have received. (Eph. 4:1) Leaders: Laura Gallagher and Steve Cook The Companies of Courage Learning Cohort will gather four times this winter to learn from leaders and companies who have incorporated Christian faith into the purposes and practices of their business leadership. Organizations profiled will be diverse and, depending on scheduling, we hope …

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Google’s Core Web Vitals: Mumbo Jumbo or Worth an Investment in 2021?

Google is Judging Your Website’s User Experience Google’s Core Web Vitals: Mumbo Jumbo or Worth an Investment in 2021? At The Creative Company, we spend a significant amount of time helping clients with their brand messaging. Sometimes this is during a crisis, but most often it is for those regular communication channels that we all use and enjoy: email, websites, …

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November 2020 Newsletter: Google is Judging Your Website’s User Experience, Plus 8 Ways to Be Successful Right Now

 8 Ways to Be Successful Right Now Gratitude & Reflections As the water on our lakes turns from liquid to frozen here in Wisconsin, it’s a good time to step back and look at what’s been accomplished as well as what’s next. Like you, we are spending time thinking about our plans for the business and how we adapt in …

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ADVERTISING IS WHAT YOU PAY FOR, PUBLICITY IS WHAT YOU PRAY FOR

Most companies want great press. When the media loves a non-profit or business, it’s as if all the lights just came on. This takes time and effort though. Many of the organizations you read about, see on television or hear about on the radio have been intentional about their public relations efforts. This isn’t a chance encounter with the other …

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Creative Company Newsletter: 3 Digital Assets Every Company Needs

3 Digital Assets Every Company Needs Does your company have the basics covered when it comes to the digital world we live in? Lights, Camera, Action! Show, Don’t tell. How often are you asked for a headshot? Have you noticed that more companies have welcome videos on their home pages? Our fast-paced digital world means that people will watch and see before …

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CRACKING THE BRAND CODE: PART 3

CRACKING THE BRAND CODE: PART 3 Can a BRAND have an Identity crisis? Absolutely! Just as the terms BRAND and LOGO are often confused, the expression “IDENTITY System” can also be mistaken for the LOGO.  The Brand Identity, however, has a very different job from the LOGO but relies on its help as a key player. Sometimes referred to as the “Visual Identity”, the IDENTITY system is a means to communicate the brand through graphics, imagery, colors, fonts, …

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CRACKING THE BRAND CODE: PART 2

CRACKING THE BRAND CODE: PART 2 So, what is a LOGO if it isn’t a BRAND? Last week, I shared in Cracking the Brand Code: Part 1 that the terms “brand” and “logo” are not the same, but that a BRAND actually includes the LOGO, along with the IDENTITY, as part of its system. You may recall this graphic depicting how they form a whole, the BRAND system. …