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The Creative Company Welcomes Ben Sefarbi

Former NBC15 Journalist Joins Creative Company As PR Specialist The Creative Company welcomes Ben Sefarbi as a Public Relations Media Specialist. With more than 10,000 hours of newsroom experience as a content producer at NBC15 in Madison and as digital content manager for Gray Television station WIFR in Rockford, Illinois, Ben has the inside track. He knows how a newsroom …

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Can Your Website Have It All?

Big Powerful Images, HD Video, e-Commerce, and SPEED? Whether a website succeeds or fails is the direct result of the expertise of your website’s designers, developers, project managers, and all of the other professionals who contribute to the outcome. Your website is often the first gateway to your brand and defines or “pre-fluences” the initial opinion a customer forms about …

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“Networking on the Rooftop”

The Creative Company Hosts Better Business Bureau of Wisconsin’s August Networking EventOn Tuesday, August 3rd, we hosted our first networking event at our new offices! We were joined by the Better Business Bureau of Wisconsin’s members, clients and guests.  It was a beautiful evening to enjoy an evening looking over downtown Madison in the all-new West Washington Place and the home of …

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Even a robot needs help: How an idea becomes a TV news story

The Right Touch at the Right Time Yields Results. Public Relations By The Creative Company. The mention in the Willy Street Co-op’s May newsletter spotlighted a new machine about to debut at the store’s East location. It would also be a first for Madison. The Co-op’s Prepared Foods Manager wrote about Sally the Salad Robot, created by Chowbotics. Sally offers …

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Is YouTube running ads during your videos and paying you nothing?

How does YouTube get away with it? Does your business use YouTube to host and play videos? A short time ago, you may have noticed that YouTube’s Terms of Service changed. A specific change to the “Right to Monetize” enables Google to run ads on content from your channel even if you are not in the YouTube Partner Program (YPP). …

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Moving Places Making Change Happen

We are ready!Best-selling author and change agent Seth Godin once said, “What you do is make stories, make a difference. … On your very best day, what you do is make change happen. If there is no change, what’s the point?” We’ve all been thrust into a world of rapid change over the last 15 months. Here at The Creative Company, we moved …

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Create a website that moves the needle for your business

Ever wonder why your web visitors don’t become customers? At The Creative Company, we take a deep look at your business and work alongside as partners to amplify your messaging and develop website messaging and visuals that produce for you. Consider Library Terrace, an assisted living facility in Kenosha, Wisconsin. Their focus is on caring for their residents and creating …

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How you respond on social can turn sentiment around

The post on the business’s Facebook page was direct. “I hate you.” Imagine you are the owner or the firm’s social media manager. Do you shrug it off as a “Can’t please them all moment”? Ignore it? Would you fear that engaging with the person posting will set off a flame war on your page? It’s imperative to have a …

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The Creative Company is moving back to West Washington Avenue!

Our new address will be: 622 W WASHINGTON AVE, Suite 101Madison, WI 53703 Dear Clients and Friends of The Creative Company, You may recall that on March 1, 2020, we left our offices on West Washington Avenue to make way for a brand new 5-story mixed-use development. It has been a year of significant disruption for all of us, and yet, …

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April 2021 Newsletter

None of Us Can Do What All of Us Can Do TogetherAs I write this welcome, the world is waking up. After a long winter, Spring is here. The grass is green. The birds are chirping. All of nature is a symphony of growth, beauty, and joyful exuberance. I sense we will be joining in the celebration as places we …