The Problem One City Schools in Madison, WI, is pioneering a transformative approach to public education, ensuring students are poised for success from birth through high school graduation. However, even launching an innovative model is challenging in itself. Coupled with the daunting task of promoting enrollment opportunities, it becomes even more complex, especially given the time demands and limited resources …
The Next Era in Search: Unpacking SGE, Google’s Generative AI Search Tool
Diving into SGE – Generative AI in Search Expected to launch in Q1 2024, SGE is the latest evolution in Google’s searching algorithm. Let’s take a peek at what search results look like now compared to what they might be with SGE.Regular Google Search ResultsGoogle AI Search Results Show Before Standard Search-Results: TopGoogle AI Search Results Show Before Standard Search-Results: …
The Savvy Entrepreneur
If you would like to learn more about being in business, women in business, and marketing, Laura Gallagher was a guest on a radio show in the Chicago & Milwaukee suburbs called The Savvy Entrepreneur. The show focuses on women and other under-represented entrepreneurs and features guests every week who share their stories, expertise, and advice for entrepreneurs! Tune in …
Positioning Your Organization As A Thought Leader
Recently, a client of ours was featured in a news story related to their area of expertise. This kind of press can establish your business as a thought leader and increase: Credibility Visibility and brand recognition Lead generation Competitive advantages Media interest For example, with our help, Red Caboose Child Care Center was covered by Madison’s WKOW on the impact …
Visual Storytelling Can Put Food in Hungry Mouths
It’s just a 2-minute video…or is it? We were honored to produce the video for Extended Hands Pantry that played a part in this non-profit winning a $93,000 grant from 100 Men of Dane County. Their video captured the story of how they feed families and emphasize providing culturally appropriate foods. With the grant in hand, this non-profit can serve even more …
Should Your Business Publish With AI…or Not?
Do you feel like AI is moving so fast you’re getting left behind? While ChatGPT and its kin are spreading rapidly, are you wondering if your organization should publish AI content…or not? Before we dig in, let’s define what we mean by “publish AI content”: the use of artificial-intelligence technology to produce and optimize content such as blog posts, marketing …
The Creative Company Welcomes Sarah Schilling
Trailblazing Nonprofit Leader Joins Creative Company as Senior Account Executive The Creative Company is thrilled to welcome Sarah Schilling to our team. As Senior Account Executive, Sarah will provide strategic counsel for our clients in marketing, branding, and communications. She’ll also lead campaign project management. For the last 13 years, Sarah served with an international nonprofit where she directed marketing …
Answering Your Burning Questions!
Join The Creative Company Founder and President, Laura Gallagher, and American Marketing Association (AMA) Madison leaders on Jan. 6 for an open discussion on topics important to you! Your questions get answered in the first Ask Me Anything with AMA Madison. It’s a new series that features AMA leaders and special industry guests. No agenda, no PowerPoint. Just 30 minutes …
You’re invited to a special event. ✅ #VIP
Learn how to become a person people want to follow, not have to follow. Laura Gallagher Moderates 2022 Peace EventIn this ever-changing and chaotic world, how do we find focus, clarity, and peace? Best-selling author and co-founder of GiANT Worldwide, Jeremie Kubicek will be in Wisconsin for one day to explain different tools and techniques you can use in leadership …
Marketing Videos You Need
What kinds of videos should you have in your company’s marketing hub? Here’s a quick list to get you started: Explainer Video Customer Testimonial Video Training and Onboarding Videos Company Culture Videos How-To-Videos (We recently did one for a company on “How to facilitate groupthink meetings.) Social Media Videos Video-based Content (reels and more) Videos will help you position your …