In this podcast, Laura shares her wisdom by telling us the offensive and defensive strategies her business uses to stay relevant. She’ll teach you how to deliver a compelling story to your audience, how marketing has evolved, and what you need to do to be effective with your marketing strategies in 2023.
How do you earn more media?
Have you ever wondered how to get press to your event? If you have a minute or two, we’ll walk you through it in this quick video featuring Laura Gallagher, President of The Creative Company, and Ben Sefarbi, Public Relations Practitioner. Want to learn more?! Join us for a free live webinar:Earn More Media where you’ll learn: How to earn …
The Creative Company’s Yips Yogurt Chips Video Awarded Bronze in Food & Beverage — Branded Content in 43rd Annual Telly Awards
MADISON, Wis. (July 7, 2022) — The Creative Company announced today the Director’s Cut of the Yips Yogurt Chips Video is the Bronze Winner in the Food & Beverage — Branded Content category in the 43rd Annual Telly Awards. The winning visual content is a one-minute promotional video for a start-up food brand based in Madison, Wisconsin — Yips Yogurt Chips. The video …
Dane County Small Business Awards: The Creative Company
June 28, 2022 by Joe Vanden Plas, In Business magazine Laura Gallagher might have redefined the term “perfect storm” in the spring of 2020.Gallagher, president of The Creative Company, had moved into a temporary space for 15 months after her old building was torn down and while a new building was under construction. Shelter in place happened two weeks after …
Dear Graduating Students
Dear students who are graduating from college in May and those who support them, You may have received a glorious degree from one of the finest universities in the world, have a stellar GPA, and have other academic accomplishments. Good for you. However, if you haven’t learned how to communicate, you will likely not land a job at my company …
Visual Effects Bring Video to Life
3 simple ways Visual Effects (VFX) can bring your Brand Message Video to life Whether a website succeeds or fails is the direct result of the expertise of your website’s designers, developers, project managers, and all of the other professionals who contribute to the outcome. Your website is often the first gateway to your brand and defines or “pre-fluences” the …
Careers Page Guide
Checklist for Making a Standout Careers Page In a competitive job market, your company’s career page becomes even more important. It needs to be more than a list of job opportunities with stock photography. It also needs to include your “Why.” Why should someone join your team? What’s in it for them? What can they expect? We never go somewhere …
The Creative Company Welcomes Ben Sefarbi
Former NBC15 Journalist Joins Creative Company As PR Specialist The Creative Company welcomes Ben Sefarbi as a Public Relations Media Specialist. With more than 10,000 hours of newsroom experience as a content producer at NBC15 in Madison and as digital content manager for Gray Television station WIFR in Rockford, Illinois, Ben has the inside track. He knows how a newsroom …
Can Your Website Have It All?
Big Powerful Images, HD Video, e-Commerce, and SPEED? Whether a website succeeds or fails is the direct result of the expertise of your website’s designers, developers, project managers, and all of the other professionals who contribute to the outcome. Your website is often the first gateway to your brand and defines or “pre-fluences” the initial opinion a customer forms about …
“Networking on the Rooftop”
The Creative Company Hosts Better Business Bureau of Wisconsin’s August Networking EventOn Tuesday, August 3rd, we hosted our first networking event at our new offices! We were joined by the Better Business Bureau of Wisconsin’s members, clients and guests. It was a beautiful evening to enjoy an evening looking over downtown Madison in the all-new West Washington Place and the home of …