The Creative Company won a Gold MarCom Award in the category of Nonprofit Video Production. The MarCom Awards are an international competition that honor excellence in the fields of marketing and communication. Each year, about 6,000 entries are submitted from dozens of countries around the globe. Madison Lee, a publicist and producer at The Creative Company, produced the winning video …
2020 Vision
Where were you one year ago? Have you had a chance to take inventory yet? In what ways have you grown personally? How has your business or organization changed? What lessons were learned? Do you feel as though you spent your time wisely and were you the kind of person you want to be in the world? It’s wise to …
Home Sweet “Home”
HOME SWEET “HOME” Trade Show Booth Design How can you turn a standard 8’x10′ booth into an inviting and engaging space? Create a virtual “home”, of course! Art Director, Tracy Brooks, designed a fun, interactive, “talk of the show” booth for Great Kids, Inc. with this virtual living room to interact with conference attendees at the Prevent Child Abuse America Conference/Healthy Families America in Milwaukee, …
Reflections, Milestones and Markers: Our October Newsletter
REFLECTIONS, MILESTONES AND MARKERS Dear Friends of The Creative Company, We’re already in the fourth quarter of the last year of this decade. I’m also celebrating my 52nd year around the sun today, October 16th. Important days like birthdays and holidays provide milestones and markers for all of us. Do we like the story we’re living? Would we change anything? Are our …
Increase the Quality of Your Leads with Customer Profiles & Buyer Personas
Guess Who’s Coming to Dinner In last month’s newsletter, we looked at methods to integrate core brand messages with the core keywords that drive your website’s organic traffic. Now that your brand messaging is spot on across all your channels, how could you benefit by combining that work with the data from an ideal customer profile or buyer persona? Buyer …
THE POWER OF VIDEO PRODUCTION
MIDWEST ENVIRONMENTAL ADVOCATES HIRES CREATIVE COMPANY TO SHOW 20-YEAR LEGACY IN LESS THAN 5 MINUTESMidwest Environmental Advocates (MEA), a non-profit environmental law center in Madison, Wisconsin is celebrating its 20th Anniversary. MEA hired the Creative Company to produce a video celebrating this milestone. The goal of the video was to show the heart and soul of MEA and its mission, …
Media Training: Make it Count with The Creative Company
Scenario: Congratulations! You have just landed an interview with a local TV station or newspaper. Now what? With media outlets’ 24-hour news cycles, getting your message broadcast—and received—the way you want can be tricky. Organization and business leaders often mistakenly assume that because they know their companies, industries, and products so well, they can handle a media interview. However, even …
6 Seconds to Sell the Story, Tighter Communications, and Using Video to Mark a Milestone: Our September Newsletter
:06 Seconds to Sell the Story Dear Friends of The Creative Company, Creating a compelling narrative and communicating well and often, these are all things that brands must do in the age of speed. Research shows that you only have six seconds to capture someone’s attention on a website. Too much noise and you’ll lose them at “hello”. Your messaging …
Tighter Communications: Is Brand Messaging and SEO Mutually Exclusive?
All Hail the Brand Message? Back in the day, brand messaging, public relations, and search engine optimization (SEO), were very separate marketing tactics. Almost “silos” in yesterday’s corporate speak. Brand messaging and public relations are not recent inventions. Kings and queens wanted to extend their lineage through time (watch any episode of The Crown or Game of Thrones). Positive public …
Social Media & Public Relations Intern
Description: THE ROLE: The Creative Company is looking for a #connector who has a passion for content marketing, social media, and a great story. This is a two-semester internship for undergrad, recent grads or grad students. Candidates must be creative, be active on social media, and have a strong desire to learn about social media and public relations with a …