Cool thought today from the Millennial Conference: Digital life and real life are seamless and complementary.
Do you agree? Are they complimentary – working together to create a more cohesive way of doing life?
Here’s the quote from the blogger at Ketchum – “The in-conference Forbes app was on FIRE. Normally at conferences, the organizers hope attendees use it, and a small fraction do. But here, people were forgoing other platforms to connect with each other directly on this app – sharing experiences, inviting people to meet up to discuss issues and network – showing that the purpose of social sharing is indeed to connect with others. All of this crazy phone usage really is just to facilitate a better real life. It’s not to disconnect. That said, I was simply stunned by how fast younger attendees turned-around content – it was impressive to watch.”
I find that it can be true and is possible but you have to work at it. It still takes effort. I can tweet at Katie Couric about interviewing the authors of Half the Sky and she can tweet back but if my people don’t call her people, we’re still 0 for 0.
With regards to millennials and the speed of content – I agree wholeheartedly. I see it at The Creative Company every day. They crank that content out because they’ve grown up in a world that demands it. Time is our biggest outside threat in the communications world as it all moves so quickly now. For companies that still think they can takes 6 weeks to route it by every department before getting it out there, they will lose at this game. Speed of content and delivery channels are essential.