Dear friends, Long before there was GPS, my college boyfriend took me to see James Taylor at Summerfest in Milwaukee, Wisconsin. Because we were college students, we parked on a side street and thankfully found the car after the show but then got lost trying to get back on the Interstate. We stopped at a gas station where he ran …
Mes Amies Boutique Opens New Stores and Launches Website – A Case Study
Casey Plasch, owner of Mes Amies Boutique, a dress boutique offering a vast selection of classic styles and exceptional, personalized service opened a second store. Not only did she move her boutique across Madison to the new Middleton Center on Hubbard Ave. in Middleton, she opened a brand new Mes Amies location in downtown Naperville, Illinois! Casey came to us in June looking for …
July Newsletter
“Silence when there is an expectation of caring is toxic.” Early Bird registration is now open through October 15th. Buy your ticket now and save $30 off of the regular ticket price of $149. Visit WEDWisconsin.org for more information, sign up for regular updates about the event, and give the WEDWisconsin Facebook pagea like and share with your friends. Please contact Creative Company event coordinator Kirstie …
Is Your Business Growing? What if you could focus on what you do best by outsourcing your marketing?
So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
August Newsletter
Cedar Lake Ministries in Cedar Lake, Indiana partnered with The Creative Company to create a new brand leading website. The challenges of the old site were many but the biggest were a poor mobile experience, a difficult work flow to update or add new content, and a confusing picture of the opportunities available at Cedar Lake Ministries. The new site focuses …
June Newsletter
Your website could be your greatest marketing tool. At first glance, a site that is slick, modern, uses parallax and icons and other popular features seems like a great site, right? But what about the user? Does the site help them take the action that will meet your organization’s goals? Does the site work with your strategic plan for increasing …
Part II: “YOU ARE JUST DOWN RIGHT RUDE”
(This article is Part II of “YOU ARE JUST DOWN RIGHT RUDE” about how to respond to suspicious reviews.) To recap, recently a WI based business in the senior care market approached The Creative Company after receiving the following one star review on Google: We considered this review suspicious for a variety of reasons. The business has no dedicated receptionists …
4 THINGS TO KNOW BEFORE YOU REBRAND
I am hard to please when it comes to this company, and in general, I’m told. I can accept this because I know that literally everything communicates. From the paper that the idea is printed on, to the three-point branded highlighter we hand out at conferences, we need to hit the mark, and so do you. Our rebranding effort started …
5 Tips for Expanding into New Markets
Welcome to 2017, a new year filled with new opportunities. The report from the Content Marketing Institute shows that if you are in manufacturing, you are more than likely in a position where you could significantly move the meter simply by showing up for the party. What do I mean by that? In the 2016 Manufacturing Content Marketing Report, we learned …
