So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
Identifying Stakeholder Groups in Crisis Communication: Understanding Expectations and Experiences
This guide explores the critical first step: identifying stakeholder groups and understanding their expectations. A compelling example of this in action is the experience of a nonprofit food service provider. Faced with the sudden need to cease operations temporarily due to funding issues and workspace constraints, the founder collaborated with Creative Company to develop a tailored crisis communication plan. This …
Bringing A House Back to Life: The Making of ‘Home Again – A Restoration Story’
Taking a Risk on Something New Whenever we take on something new, there’s always some risk. The “What ifs” can start to pile up, and soon, we’re sitting on the sidelines watching other people do what we knew we could do – if only we had been brave enough. Both in business and in my creative pursuits, I’ve been on …
Recruiting Top HR Talent? We Can Help.
New Creative for the Madison Police Department HR Efforts Finding top candidates for job openings can be difficult, especially in a crowded marketplace. That’s why we were glad when the Madison Police Department contacted us about expanding their reach and narrowing in on their messaging. We began with messaging, honing in on what would be most appealing to a potential …
The Creative Company Takes Home a Telly Award
The Creative Company Awarded Bronze Telly for Commercial for New Private High School in West Madison The Creative Company is the Bronze Winner in the Educational Institution — Online Commercials category in the 45th Annual Telly Awards. The 15-second commercial is part of an awareness campaign for Impact Christian Academy, a private Christian high school opening a new location in …
FROM PITCH TO PAGE ONE: A PR CASE STUDY
The Challenge Have a story you think everyone should know about? How will you get your local storyteller — the modern-day journalist — to choose to report your story instead of all the others? That was the case for two clients: Literacy Network, a Madison-based nonprofit providing life-changing literacy services to adults, and its new funding partner and fellow local …
Revitalize and Reignite Your Content Strategy: A Guide to Content Republishing
Executive Summary: At our agency, staying ahead of the curve isn’t just a responsibility—it’s a commitment to ensure our clients have opportunities at the forefront of industry trends. The SEO spotlight turned to content republishing in 2024, a strategy reminiscent of restoring classic cars to their former glory, modernizing them with the latest technology, and restoring their original appeal. Why …
Breaking Up is Never Easy – Goodbye Andes Candies (It was us, not you)
The Andes Candies Game In the fall of 2010, our team started playing the Andes Candies game at the office. The game was straightforward. Someone was in charge of hiding the mints around the office. You might pick up your phone and find a mint or go to the storage room and find a mint. There could be a mint …
The Creative Company Wins Platinum in the 2023 MarCom Awards
In the 2023 international creative competition for marketing and communications professionals, The Creative Company wins a Platinum MarCom Award in the video campaign category. The Creative Company was one of 6,500 entries in 2023, submitting materials from its recruitment video campaign for One City Schools in Madison. The campaign featured creative illustrations, strategic messaging, the production of seven compelling videos, and …
The Advantages of Being Present
Remote, hybrid, or in-person? How often do we see these options now, and if they aren’t available, ask ourselves, “Can I just do that on Zoom?” The problem is that you don’t begin to make the same connections in an online forum as you will in person. It’s one of the reasons I’m encouraging my team to prioritize being present …
Should QR Codes Be Part of Your Video Marketing? Lessons from the Super Bowl
Executive Summary: YouTube users view a whopping 1 billion hours of video each day. Hulu had 48.5 million subscribers as of Q4 2023. This post explores whether incorporating QR codes into video marketing campaigns, as seen in Super Bowl ads, could help you meet your goals. It highlights the resurgence of QR codes, driven by technological advances and shifting consumer …