So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
Celebrating Excellence: Six PRSA Awards for The Creative Company!
Explore our 6 award-winning campaigns driving community impact. The Creative Company, a leading PR and digital agency, swept the 2025 PRSA (Public Relations Society of America) Madison and Northeast Wisconsin Chapter’s WisComsin Awards Ceremony on Tuesday afternoon, earning six accolades, including one Award of Excellence and five Awards of Distinction. Each award-winning campaign represents a unique story and sector, highlighting …
April 2025 Newsletter
My dad and me in my first office on Midvale Blvd, 1989. He didn’t even know I had started a business until I’d been up and running for a few months. I bought my first MacPlus on a credit card. A friend gave me a desk. The office was in the basement of a building that’s since been torn down. …
Madison Business Owner Laura Gallagher Releases Book, “Home Again – A Restoration Story”
They said it was “Too hard.” She proved them wrong. MADISON, Wis. (February 6, 2025) — What happens when a determined entrepreneur takes on a neglected, timeworn house that belonged to her Great Uncle and transforms it into something special? Home Again – A Restoration Story answers the question, “Can you go home again?” It’s a captivating blend of storytelling, …
Navigating a Crisis with Public Relations
A Step-by-Step Guide to Effective Communication Crises can strike at any time, and for organizations, the ability to navigate and communicate effectively during such events can be the difference between swift recovery and prolonged challenges. When a crisis unfolds, the clock starts ticking. A well-structured approach to managing a crisis with public relations—anchored in clear communication strategies and swift action—becomes …
December 2024 Newsletter
Dear Friend, I just returned from a trip to Atlanta. It’s been a while since I took a few days away from the business to work on the business. I spent a couple of days with other firm owners where I felt challenged and encouraged. I also felt energized. I could hardly sleep the night before coming into work upon …
Media Training – How to Make the Most of Every Interaction?
Whether it’s one on one or for a group, media training is a valuable way to help your leadership team gain confidence, navigate difficult questions, and control the narrative. This will protect your reputation and help you to achieve desirable outcomes. Creative Company works with non-profit organizations and business leadership teams, helping them to be prepared both on camera and …
Creative Company Selected by Executives as One of the Best Firms in Madison
A Salute to Greater Madison Businesses In Business Magazine creates an annual Book of Lists showcasing and honoring leading businesses in Dane County and the region. The Creative Company is the 2024 Bronze Winner. Thank you for your vote of confidence! Of all of the honors and recognition we’ve received, this one is primo in my book. To be selected …
Preparing a Crisis Holding Statement: A Proactive Approach
In the fast-paced world of business and organizations, crises can emerge unexpectedly, posing significant challenges to reputation and operations. However, the key to effectively managing a crisis often lies in preparation long before the crisis strikes. One crucial tool in the crisis communication arsenal is the holding statement — a pre-drafted message designed to provide immediate response and reassure stakeholders …
The Creative Company Wins Gold in 2024 MarCom Awards
The Creative Company Awarded Gold MarCom Award for “Home Again” Book Launch Video Campaign In the 2024 MarCom Awards, an international creative competition for marketing and communications professionals, The Creative Company earned Gold in the Advertising/Marketing category for a captivating book launch video and received an Honorable Mention for an innovative recruitment advertising campaign. The Creative Company was one of …
Identifying Stakeholder Groups in Crisis Communication: Understanding Expectations and Experiences
This guide explores the critical first step: identifying stakeholder groups and understanding their expectations. A compelling example of this in action is the experience of a nonprofit food service provider. Faced with the sudden need to cease operations temporarily due to funding issues and workspace constraints, the founder collaborated with Creative Company to develop a tailored crisis communication plan. This …