So many business owners who are growing are also discovering how challenging it is to keep up with it all. From a marketing perspective alone, insuring the message is tight across all channels while generating leads that are worth pursuing and creating content that draws customers in takes an art director, a copywriter, a web developer, a sales and marketing …
December 2024 Newsletter
Dear Friend, I just returned from a trip to Atlanta. It’s been a while since I took a few days away from the business to work on the business. I spent a couple of days with other firm owners where I felt challenged and encouraged. I also felt energized. I could hardly sleep the night before coming into work upon …
Media Training – How to Make the Most of Every Interaction?
Whether it’s one on one or for a group, media training is a valuable way to help your leadership team gain confidence, navigate difficult questions, and control the narrative. This will protect your reputation and help you to achieve desirable outcomes. Creative Company works with non-profit organizations and business leadership teams, helping them to be prepared both on camera and …
Creative Company Selected by Executives as One of the Best Firms in Madison
A Salute to Greater Madison Businesses In Business Magazine creates an annual Book of Lists showcasing and honoring leading businesses in Dane County and the region. The Creative Company is the 2024 Bronze Winner. Thank you for your vote of confidence! Of all of the honors and recognition we’ve received, this one is primo in my book. To be selected …
Preparing a Crisis Holding Statement: A Proactive Approach
In the fast-paced world of business and organizations, crises can emerge unexpectedly, posing significant challenges to reputation and operations. However, the key to effectively managing a crisis often lies in preparation long before the crisis strikes. One crucial tool in the crisis communication arsenal is the holding statement — a pre-drafted message designed to provide immediate response and reassure stakeholders …
The Creative Company Wins Gold in 2024 MarCom Awards
The Creative Company Awarded Gold MarCom Award for “Home Again” Book Launch Video Campaign In the 2024 MarCom Awards, an international creative competition for marketing and communications professionals, The Creative Company earned Gold in the Advertising/Marketing category for a captivating book launch video and received an Honorable Mention for an innovative recruitment advertising campaign. The Creative Company was one of …
Identifying Stakeholder Groups in Crisis Communication: Understanding Expectations and Experiences
This guide explores the critical first step: identifying stakeholder groups and understanding their expectations. A compelling example of this in action is the experience of a nonprofit food service provider. Faced with the sudden need to cease operations temporarily due to funding issues and workspace constraints, the founder collaborated with Creative Company to develop a tailored crisis communication plan. This …
Bringing A House Back to Life: The Making of ‘Home Again – A Restoration Story’
Taking a Risk on Something New Whenever we take on something new, there’s always some risk. The “What ifs” can start to pile up, and soon, we’re sitting on the sidelines watching other people do what we knew we could do – if only we had been brave enough. Both in business and in my creative pursuits, I’ve been on …
Recruiting Top HR Talent? We Can Help.
New Creative for the Madison Police Department HR Efforts Finding top candidates for job openings can be difficult, especially in a crowded marketplace. That’s why we were glad when the Madison Police Department contacted us about expanding their reach and narrowing in on their messaging. We began with messaging, honing in on what would be most appealing to a potential …
The Creative Company Takes Home a Telly Award
The Creative Company Awarded Bronze Telly for Commercial for New Private High School in West Madison The Creative Company is the Bronze Winner in the Educational Institution — Online Commercials category in the 45th Annual Telly Awards. The 15-second commercial is part of an awareness campaign for Impact Christian Academy, a private Christian high school opening a new location in …
FROM PITCH TO PAGE ONE: A PR CASE STUDY
The Challenge Have a story you think everyone should know about? How will you get your local storyteller — the modern-day journalist — to choose to report your story instead of all the others? That was the case for two clients: Literacy Network, a Madison-based nonprofit providing life-changing literacy services to adults, and its new funding partner and fellow local …