In the 2023 international creative competition for marketing and communications professionals, The Creative Company wins a Platinum MarCom Award in the video campaign category.  The Creative Company was one of 6,500 entries in 2023, submitting materials from its recruitment video campaign for One City Schools in Madison. The campaign featured creative illustrations, strategic messaging, the production of seven compelling videos, and …

Remote, hybrid, or in-person? How often do we see these options now, and if they aren’t available, ask ourselves, “Can I just do that on Zoom?” The problem is that you don’t begin to make the same connections in an online forum as you will in person. It’s one of the reasons I’m encouraging my team to prioritize being present …

The Challenge Ascendium Education Group’s mission is to make education and training beyond high school a reality for learners from low-income backgrounds. At The Creative Company, we support this goal. In November, the nonprofit philanthropy came to us for direction on effective ways to create additional awareness so that others would join them in their support of 20 nonprofits, most …

Year-end giving is just one piece of the puzzle As a nonprofit professional, you understand that every dollar you raise makes a difference in the lives of those you serve. Year-end giving is undoubtedly a crucial time for nonprofits. While Giving Tuesday has become a breath of fresh air during the holiday consumer frenzy, relying solely on that one day …