MADISON, Wis. (July 7, 2022) --- The Creative Company announced today the Director's Cut of the Yips Yogurt Chips Video is the Bronze Winner in the Food & Beverage — Branded Content category in the 43rd Annual Telly Awards.
The winning visual content is a one-minute promotional video for a start-up food brand based in Madison, Wisconsin — Yips Yogurt Chips. The video features green screen special effects, motion design, and animation. It was filmed on location at The Creative Company at West Washington Place. Erin Vranas, Founder of Yips Yogurt Chips, wrote the script and created the vision. Then, she needed help bringing it to life.
That help came from The Creative Company's Director of Cinematography, Tyler Grimh. He not only captivated an audience but informed viewers why the reinvention of Greek yogurt as a portable snack should be their next purchase.
"We were on a budget, naturally. We filmed this in one location and we used the green screen so we could add animation and visual effects easily," Grimh said. "Erin is a natural and the Yips brand is alive with energy and flavor. I look forward to seeing them on every specialty food grocery shelf in America!"
"We went to The Creative Company to make this video for us, and it was an awesome experience," Vranas said. "We had the best experience working with Tyler. This guy is on a whole other level with the magic he did with our video. I highly recommend The Creative Company, especially if you want an amazing brand video. They're able to meet and exceed whatever you're looking for. Do it!"
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies, including Adobe, Netflix, Dow Jones, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, and Vimeo.
"Now, more than ever, it is necessary to celebrate video work that reflects the top tier of our industry, such as The Creative Company," Telly Awards Executive Director Sabrina Dridje said. "This year's submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a new perspective that values innovation, agility, equity, and tenacious creativity."
Last year, The Telly Awards attracted more than 12,000 entries from top video content producers, including Netflix, HBO Latin America, Microsoft, Adobe, and Nickelodeon.
The full list of the 43rd Annual Telly Awards winners can be found at: www.tellyawards.com/winners.