CRACKING THE BRAND CODE: PART 1 What is a BRAND? Is it different from a LOGO? What is a business IDENTITY? Most people would say a logo, identity, and brand are all the same. While a logo and identity are part of the brand, they only play limited roles in telling of the story. Consider an egg to help illustrate this relationship. While not especially …
Goldman Sachs Voices Unite
From June 9th through the 11th, the largest ever virtual gathering of U.S. small business owners will be happening on Capitol Hill. Over 2,100 business owners will advocate for policies to help their businesses succeed, an effort more crucial now with the current economic crisis caused by COVID-19. We’re all alumni of the Goldman Sachs 10,000 Small Businesses program. I …
Event: Coming Out of COVID: A Marketer’s Guide to Content, Branding & Sales
The slow migration to reawakening our marketing plans and sales strategies calls for new thinking, new tactics, and new ways to address unique concerns in order to execute effectively. American Marketing Association chapters in Iowa, Madison, and Milwaukee have assembled a strong panel of speakers and specialists to help you come out of COVID and tackle the new marketing and sales challenges that lie ahead! …
JOIN US! Communicate With Clarity During COVID-19
According to an Edelman report released today, while business saw a 4-point uptick in trust to 62 percent, the pandemic has exposed several areas of deep concern: Half of the people believe business is doing poorly, mediocre, or completely failing at putting people before profits, only 43 percent believe that companies are protecting their employees sufficiently from Covid-19, and 46 percent do …
EVENT: Communicating with Clarity During COVID-19
The goal in every crisis situation (and the opportunity) is to build trust. With the COVID-19 crisis, the opportunities to do so are exponential, intense and necessary. Having a straightforward, quick-response, crisis plan in place will help you navigate this critical time, make your organization more resilient, and allow you to be more confident as a leader. This communications workshop will be more …
How to Create a Crisis Plan that Builds Trust
What should you do first? The goal in every situation (and the opportunity) is to build trust. During the COVID-19 crisis, the opportunities to do so are exponential, intense and necessary. Get our crisis planning guide today. Email* Name* First Last Phone 11776 What should you do first? The goal in every situation (and the opportunity) is to build trust. During …
Time to Rise – How to walk through the biggest leadership challenge of your life.
Time to Rise How to navigate through the biggest leadership challenge of your life. The way the story goes, someone once asked a man how he was. He replied, “I’m going through hell!” With vigor, his helper replied, “Well, that’s no place to stop. Keep going!” This quote is often attributed to Winston Churchill. It first appeared in a religious …
We’ve been grounded.
How to make the most of your time during this season of unpredictability and change due to COVID-19 From schools to sporting events, election rallies to community gatherings, conferences, and travel, COVID-19 is creating a massive wave of change across America and around the world. There are many things we cannot control but we can control how we use our …
Did you hear the news? We’ve Moved!!
We are so excited to announce that as of Friday, February 27th, The Creative Company has a new address! 931 E Main St Ste 7 Madison, Wisconsin 53703 Phone, emails, and website remain the same. 608-442-6336 www.thecreativecompany.com Full Circle Have you ever thought to yourself that life has just come full circle? We’re having a full-circle moment right now. From …
The Time Is Now: Our December 2019 Newsletter
The Time Is Now! To remember the successes of 2019, to reflect on the good in our lives and make a plan towards a banner year in 2020! Dear Friends of The Creative Company, Where were you one year ago? Have you had a chance to really take inventory yet? In what ways have you grown personally? How has your …