In 2026, being ‘on the map’ is no longer a guarantee of being chosen. While a brand might appear in a traditional map list 36% of the time, conversational AI systems like ChatGPT recommend only 1.2% of those same locations. These systems act as risk reducers, requiring a much higher certainty threshold before they grant your business visibility. To be recommended, you have to move past being ‘Good’ and start proving you are the ‘Best’ through a dense narrative of trust.

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