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Staying Ahead of Consumer Trends

On Tuesday, March 29th, we will be hosting a ‘Leader to Leader’ seminar to discuss the latest trends in retail innovation and marketing.  Business leaders across South Central Wisconsin are encouraged to attend to learn about and discuss trends affecting the industry, such as:

  • the rise of video in marketing
  • how to monetize social media
  • how mobile is changing the retail experience

The seminar stems from the annual Retail Advertising & Marketing Association’s Retail Innovation & Marketing Conference in San Francisco.  The Creative Company President, Laura Gallager, is attending the conference again this year and will bring back the trends retailers nationwide are using to the Madison market.  The attached press release below has more detail – feel free to contact us with questions!


Madison Business Leaders Stay Ahead of Shifting Consumer Trends

Madison, WI. (March 2011) – On Tuesday, March 29th, The Creative Company, Inc. will host retailers, c-suite marketers and business leaders for three hours at one of the company’s quarterly ‘Leader to Leader’ sessions.  The group will discuss and learn about the marketing trends impacting the retail industry and how to communicate with customers in an increasingly competitive and mobile landscape.

Laura Gallagher, President of The Creative Company, will be attending the National Retail Federation’s Retail Innovation and Marketing Conference in San Francisco March 8th through the 10th, where senior executives in retail e-commerce, marketing and technology from companies such as Steve Madden, Radio Shack, JC Penney and others will tell their stories and share best practices.  The conference is powered by the Retail Advertising and Marketing Association, NRF’s division for marketing professionals, and, NRF’s digital division.

Upon return from the conference, The Creative Company will be hosting a Leader to Leader debrief to bring the trends and strategies discussed in San Francisco to Madison.  The debrief will help Madison area business owners and marketing directors to compete and win with consumers in the same way national brands are.  Topics discussed will include:

·        Driving ROI & monetizing social channels

·        How mobile is changing the retail experience

·        The increasing importance of video

Participants will walk away with industry knowledge, innovative ideas and ways to keep customers engaged, even inspired.  

The Leader to Leader debrief will be held at The Creative Company, Inc., 100 South Baldwin Street, Suite 201 in Madison.  Registration is at 8:30 AM, with the debrief at 9:00 AM.  Lunch will follow at 12:00 PM.  To register, go to


About the National Retail Federation and the Retail Advertising & Marketing Association

The National Retail Federation is the world’s largest retail trade association, with membership that comprises all retail formats and channels of distribution.  NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees – about one in five American workers – and 2008 sales of $4.6 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations. For more about the NRF, visit

The Retail Advertising Marketing Association, a division of the National Retail Federation, provides unique networking opportunities, industry research and educational programming for retail advertising and marketing professionals.  For more about RAMA, visit


About The Creative Company  

The Creative Company is a public relations and digital marketing agency in Madison, Wisconsin serving business and community leaders in Wisconsin and throughout the United States.  The agency is the recipient of the Better Business Bureau’s Torch Award for Business Ethics and Integrity, has been recognized twice as one of the Best Places to Work by Madison Magazine, and recently swept the Public Relations Society of America – Madison Chapter Alchemy Awards, winning more awards than any other Madison firm.  For more information about The Creative Company, please visit or call Laura Gallagher at 608-442-6336.




The Creative Company, Inc. is pleased to grant complimentary registration to editorial staff, members of the press, retail analysts and bloggers.  Please call Liesel Olson at (608) 442-6336 or email  if you would like press access.