Moving Places Making Change Happen


We are ready!

Best-selling author and change agent Seth Godin once said, “What you do is make stories, make a difference. ... On your very best day, what you do is make change happen. If there is no change, what's the point?”

We've all been thrust into a world of rapid change over the last 15 months. Here at The Creative Company, we moved to a temporary location on March 1, 2020, to make way for our new building. It's incredible to me that just a little more than a year later, we're back on West Washington Avenue in our new home at West Washington Place.

It's been almost two years since we first learned we would be moving. At first, we didn't even know exactly what was being built or where we would be in the building. But there was a track record and trust, so we moved ahead. Did it feel risky at the time? A little. Was it uncomfortable moving twice during the last 15 months amidst a pandemic? Absolutely. Are we glad we did it? You bet!

This is the thing about change of any kind; we don't embrace it. In fact, our reptile brains even resist it. But it's necessary for our growth.

Last summer, I began learning how to sail a 26-foot Balboa sailboat and was crew on a catamaran in a couple of regattas. We won a few races (in our class), but then we went to Two Rivers held on Lake Michigan.


Lake Michigan and Lake Petenwell are not in the same category. We made it out beyond the big waves, but then seasickness kicked in AND the boat's hull actually broke. I wondered if I could swim to shore and make it. He took me in instead and then got on another boat that had run into some challenges and went back out. I spent the remainder of the day in the fetal position waiting to feel better.

The point is, it doesn't always turn out well, but I'm still really glad I tried. It's the people who try the most that succeed.

People often think I'm brave. I'm just willing to try. It's in the trying that we learn. That's the lesson for all of us. The only thing that stays the same is that things are going to change. We can either embrace it and ride the wave or sit on the shore and wonder what could be.

On that same note, maybe you've wondered what it would be like to work with The Creative Company? Or maybe you're just curious about what it's like inside a creative shop?

I'll be scheduling tours soon, so if you're interested, shoot me a message and we'll add you to the list and set a date! The tour will include the 5th-floor boardroom and community space, our outdoor barbecue with sweeping views of the city, an exercise room, a patio for tailgating before Badger games, a dual purposed room for shooting video, and as you can see in the photo above, a vibrant and welcoming path to guide you when you visit!

In this month's newsletter, you'll also read more about how to handle a difficult social post, creating a website that moves the needle, and an opportunity to download my chapter from the book "Making a Difference" on how to use social media to become a change agent.

There's so much good in the world today. Keep searching for it. What we focus on tends to grow. Good things are sure to follow!

Contact Laura Today