The View From Here Dear Friends, Here at The Creative Company, we see first hand the benefits of fast and seamless communication channels. A sound strategy, a planned customer journey, and processes result in business and organizational success. One of the tools that many people use to make their lives easier is Alexa. Amazon’s bot box owned 75% of the …
Voice Search is Here: The Steps Local Businesses Should Take in 2019
The Impact of Voice Search You may not realize it but voice search is already impacting how your customers and potential customers interact with your business or organization. “Voice search, also called voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. Voice search is often interactive, involving several rounds of interaction …
Website Redesign for a Wisconsin Company with National Reach
Family Fresh Pack Case Study Earlier his year, Family Fresh Pack, a local cheese specialty packaging company, began a journey to show customers how advanced their innovation process, commitment to the environment, and expertise in packaging is, through the creation of a new website. If chefs, snack kit purchasing agents and national cheese brands could visualize the outcomes of their …
Welcome to Monday Morning at The Creative Company!
Welcome to a “behind the scenes” tour of our office at The Creative Company. Come on inside!We hope that you will stop by for a visit with us soon! Laura, Madison, Craig, Tracy… and Lori on Tuesdays! 🙂
Testimonial: NewBridge Madison Highly Recommends The Creative Company
NewBridge Madison’s Marketing Director talks about her experience working with The Creative Company. Learn More
Google Search Business Impact, Crisis Communications Planning & More: June 2019 Newsletter
What is it like to work with an agency? Dear Friends, Sometimes people ask, “what is it like to work with an agency?” Well, that’s a great question. I’ll pull back the veil a little so you can see inside here! This morning started with a client briefing. This means that she or he meets with all of the people at the …
Will My Business Have to Pay Google for a Listing?
The main source of organic traffic for local businesses is often Google, which holds 85% of the search engine market share in the US. Google My Business (GMB) recently surveyed some local businesses asking if they would be willing to pay a monthly fee in exchange for “extra” listing services such as: Google search results placement Google “Guarantees” Getting leads …
Is Your Business Ready for a Crisis?
If a crisis happened at your company or organization in the next hour, would you be ready? Would all staff know what to do first? If you aren’t prepared for the worst, the media can quickly turn your small crisis into a public relations nightmare. But, this doesn’t have to be the case. Here is an example of a situation …
Growing, Celebrating & Making a Difference: May Newsletter
Inside this issue Dear Friends, This year, thanks to many of you, I’m celebrating my 30th year in business! More than 90% of the businesses that began when mine did aren’t here now. I attribute my staying power to two things: you and me. Like any business or entity, we are dependent on one another for our success. The commitment …
Are You Maximizing “Sweeps” Opportunities?
If the term “sweeps” sounds a little foreign or conjures up an image of brooms in action when cleaning, I’m here to shed some light on the subject. For starters, Sweeps is a term that could mean more money for you and your organization. As a former TV News Producer, when I hear the word “sweeps”, I still get a little anxious. Sweeps happen four …