Inside this issue Dear Friends, This year, thanks to many of you, I’m celebrating my 30th year in business! More than 90% of the businesses that began when mine did aren’t here now. I attribute my staying power to two things: you and me. Like any business or entity, we are dependent on one another for our success. The commitment …
Are You Maximizing “Sweeps” Opportunities?
If the term “sweeps” sounds a little foreign or conjures up an image of brooms in action when cleaning, I’m here to shed some light on the subject. For starters, Sweeps is a term that could mean more money for you and your organization. As a former TV News Producer, when I hear the word “sweeps”, I still get a little anxious. Sweeps happen four …
The Creative Company Produces HR Staff Recruitment Video for Willy Street Co-op
The Creative Company recently worked with Willy Street Co-op to produce a staff recruitment video for its HR department. One of the biggest requests from the co-op: show “the magic” of working at the co-op. The Creative Company was able to successfully execute our client’s vision with a high-quality video, at a reasonable price, with a very quick turnaround. See …
How to Put Your Small Business in the Top 10% of Businesses in the US
Yours, Mine and Ours – Why Small Businesses Are VitalSmall Business Week is here! Each and every one of us encounters a small business throughout our daily lives whether it is in the neighborhood you live or online. Small businesses are woven into the fabric of this country creating diverse, creative and interesting experiences for all of us. I would …
Gallagher to be recognized as SBA’s Women in Business Champion of the Year
April 9, 2019 (Madison, WI) –The U.S. Small Business Administration will honor Laura Gallagher during National Small Business Week May 5-11 at a ceremony in Waukesha, Wisconsin on May 10th . Gallagher is the Wisconsin Women in Business Champion of the Year. Laura Gallagher is President and CEO of The Creative Company, Inc. a PR and Digital Agency she founded 30 years …
March 2019 Newsletter
When you look to your right or left, who is beside you? Dear Friends, An energy drain is when you have expectations of people who aren’t up for the job at hand and you end up carrying the load. An energy boost is when you surround yourself with people who are invested, who care and who are also on a …
When a Woman Had No Name—In Celebration of International Women’s Day
This is a picture of my Grandma Gallagher’s cookbook. Notice how women signed their names next to the recipes. Some didn’t even have a name. Some were only known by their husband’s names. It’s important to note on International Women’s Day that just two generations ago, when I was a toddler, women couldn’t start a business or get a bank …
The Creative Company and NewBridge Continue Communications Partnership
The Creative Company is proud to announce that we have been selected as Agency of Record for NewBridge. In 2018, four senior centers in Madison merged together. The Creative Company was retained to guide the communications strategy. In 2019, we’re continuing the great work that began with this great partner. The number of seniors is growing and elder care in our country …
February Newsletter: PR & The Power of Story
PR & The Power of Story Dear Friends, In this month’s newsletter, our focus moves towards public relations and crisis communications. We’re also welcoming Madison Lee to our team at the agency and you can read more about her background, including her career as a news producer, in this month’s issue. She also shares interesting and timely tips for your …
Getting Attention from Television Media: 101
Coordinated by The Creative Company, Michelle Hanley and Kristin Uttech, of Shelter From The Storm Ministries, spoke with NBC15’s Gabriella Rusk on the Weekend Morning Show. Watch the interview HERE. Is your business getting attention from the media? What can you do differently to get more coverage? There aren’t simple answers to these questions, and they could be different on any …